Marketing Manager

2 days ago

Bangsar South Kuala Lumpur, Malaysia 51TALK TRAINING SDN. BHD. Full time 50,000 - 75,000 per year

About Us

Founded in 2011, 51Talk is a global leader in online English education. As a publicly listed multinational company, we specialize in delivering personalized 1-on-1 English lessons to students around the world. Our mission is to empower learners through high-quality, accessible education, helping them unlock their full potential and achieve their goals. At 51Talk, we are passionate about making a lasting impact through excellence in teaching and innovation in learning.

Key Responsibilities

  • Plan, develop, and execute co-branding initiatives and integrated branding campaigns across diverse digital channels to strengthen brand positioning and ensure alignment with brand identity and voice
  • Manage collaborations with KOLs to create engaging content that resonates with the target audience.
  • Analyze market trends, consumer insights, and competitor activities to identify opportunities and maintain a competitive edge.
  • Oversee the creation of impactful brand content, including storytelling, digital assets, and promotional materials.
  • Track and evaluate campaign performance using ROI and KPIs, providing actionable insights for continuous improvement.
  • Manage budgets effectively to ensure optimal resource allocation and maximum ROI.
  • Lead the marketing team in achieving monthly KPI targets.
  • Plan and execute offline marketing activities to strengthen brand presence and drive engagement.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • At least 5 years of experience in brand management, KOL, content marketing or similar role.
  • Proficiency in both Mandarin and English, with strong written and verbal communication skills in both languages. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
  • Deep understanding of current digital trend, preferrably with family oriented market.
  • Strong analytical and strategic thinking skills with a creative mindset.
  • Exceptional communication and storytelling abilities, with an eye for detail.
  • Proven experience managing projects and campaigns that cater to an affluent audience.
  • Ability to collaborate across teams and thrive in a fast-paced, dynamic environment.

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