Digital Marketing Specialist

Job Summary

We are looking for a
Digital Marketing Executive
to join our HQ team, supporting digital transformation initiatives across multiple brands and industries. The role involves executing digital marketing campaigns while gaining hands-on experience in
website management, marketing automation, and funnel tracking
.

You'll work closely with the marketing and tech teams to set up campaigns, monitor performance, and help build the systems that connect content, data, and customer journeys — learning how real marketing operations run in a fast-paced, multi-brand environment.

Key Responsibilities

• Plan, execute, and optimize
  digital marketing campaigns
  across SEO, SEM, email, and social media for multiple brands.
• Manage and update
  company websites
  , including content maintenance, product uploads, and campaign landing page setup (WordPress or similar platforms).
• Configure, test, and maintain
  marketing automation tools
  , including lead capture forms, email workflows, CRM integrations, and funnel sequences.
• Set up and monitor
  tracking pixels, conversion events, and UTM parameters
  using Google Tag Manager, Meta Pixel, and related analytics tools to ensure accurate performance measurement.
• Conduct
  keyword and market research
  to support content planning, SEO optimization, and paid media strategies.
• Create and schedule
  social media and email marketing content
  , ensuring alignment with brand identity and campaign objectives.
• Monitor and analyze
  campaign performance
  using Google Analytics, Search Console, and advertising dashboards, preparing periodic performance summaries and insights.
• Collaborate with
  creative, content, and brand teams
  to ensure consistent messaging and visual standards across all digital touchpoints.
• Support HQ and business units in
  marketing system rollouts
  , campaign tracking, troubleshooting, and best-practice implementation.
• Stay current with
  digital marketing trends, tools, and tracking techniques
  , recommending process or workflow improvements for greater efficiency.

Requirements

• Diploma or Degree in
  Marketing, Digital Marketing, Communications, Business, or a related field
  .
• 1–3 years of experience in
  digital marketing, web management, or marketing operations
  .
• Fresh graduates are welcomed to apply.
• Proficiency in
  Google Analytics, Google Tag Manager, Facebook Ads Manager
  , and basic SEO tools.
• Experience with
  WordPress
  or other CMS platforms for landing page or campaign setup.
• Familiarity with
  automation tools
  (Mailchimp, HubSpot, or similar CRMs) is a plus
• Strong analytical mindset — able to translate data into actionable insights.
• Detail-oriented, organized, and comfortable managing multiple brand environments.
• Curious and hands-on with new tools, automation, and data workflows.

职位概要

我们正在寻找一位
数字营销专员(Digital Marketing Executive)
加入总部团队,协助多个品牌及行业的数字化转型项目。

此职位将负责执行数字营销活动,并在实际操作中学习网站管理、营销自动化及营销漏斗追踪的技能。

你将与市场与技术团队密切合作,负责活动设置、绩效监控,以及协助建立能串联内容、数据与客户旅程的系统——在一个节奏快速、多品牌的环境中,学习真实的营销运营。

主要职责

• 规划、执行及优化多品牌的数字营销活动,包括 SEO、SEM、电子邮件及社交媒体营销。
• 管理及更新公司网站,包括内容维护、产品上架及活动落地页(Landing Page)设置(WordPress 或其他类似平台)。
• 设置、测试并维护营销自动化工具,包括潜在客户表单、电子邮件流程、CRM 整合及漏斗追踪。
• 使用 Google Tag Manager、Meta Pixel 等工具设置并监控像素追踪、转化事件及 UTM 参数,确保数据追踪准确。
• 进行关键词与市场研究,以支持内容规划、SEO 优化及付费广告策略。
• 创建并排程社交媒体及电子邮件内容,确保与品牌形象及活动目标一致。
• 使用 Google Analytics、Search Console 及广告后台监控并分析活动表现,撰写周期性绩效报告与洞察。
• 与创意、内容及品牌团队合作,确保各数字触点的信息与视觉一致性。
• 协助总部与业务单位实施营销系统、活动追踪、问题排查及最佳实践推广。
• 持续关注数字营销趋势、工具与追踪技术,提出流程及效率优化建议。

任职要求

• 拥有市场营销、数字营销、传播、商业或相关领域的文凭或学位。
• 1–3 年数字营销、网站管理或营销运营经验。
• 欢迎应届毕业生申请。
• 熟悉 Google Analytics、Google Tag Manager、Facebook Ads Manager 及基本 SEO 工具。
• 具备 WordPress 或其他 CMS 平台经验,用于设置活动或落地页。
• 熟悉自动化工具(如 Mailchimp、HubSpot 或类似 CRM)者优先。
• 具备数据分析思维,能将数据转化为可执行的洞察。
• 做事细心、有条理,能在多品牌环境中同时处理多项任务。
• 对新工具、自动化及数据工作流程充满好奇与实践精神。