Marketing Manager

2 days ago

Kuala Lumpur Centre Kuala Lumpur, Malaysia MJ Department Stores Sdn Bhd Full time 60,000 - 180,000 per year

Key Responsibilities:

1.  CRM & Loyalty Management

· Manage and optimize the Loyalty Card Program to improve customer retention and lifetime value.

· Analyse customer data to develop segmented and personalized marketing campaigns.

· Use CRM tools to track customer behaviour, monitor campaign results, and refine strategies.

· Build end-to-end customer journeys that foster deeper brand engagement.

2.  Retail & Mall Marketing

· Liaise with mall landlords to develop and execute joint campaigns and event activations.

· Align store-level marketing efforts with mall calendars, festive periods, and traffic drivers.

· Ensure strong brand visibility through consistent messaging and collaboration.

3.  Digital Marketing & Content Creation

· Plan and execute digital campaigns across email, paid ads, and social media.

· Oversee content creation, including short-form videos for platforms such as TikTok, Instagram, and Facebook.

· Ensure online strategies support loyalty efforts and deliver measurable results.

· Collaborate with creative teams to produce high-quality, engaging content.

4.  Creative Direction & Promotions

· Lead development of promotional visuals and marketing materials with internal designers.

· Maintain brand consistency across all communication channels.

· Support store promotions and brand activations that drive traffic and conversion.

Core Competencies:

Strategic & Analytical Thinking

· Able to translate customer insights into actionable strategies.

· Focused on enhancing customer experience and ROI. Stakeholder Management

· Experienced in cross-functional collaboration with internal teams and external partners (e.g., mall landlords, vendors).

· Strong communication and coordination skills. Customer-Centric Approach

· Advocates for customer needs at every stage of the marketing journey.

· Develops loyalty initiatives that resonate with core audiences. Creativity & Innovation

· Brings fresh, platform-relevant ideas, especially in content creation and social engagement.

· Able to oversee visual execution while maintaining strategic direction.

This position is responsible for key areas including CRM and loyalty programs, digital and content marketing, mall partnership campaigns, and promotional communications. The role is critical in enhancing customer engagement, increasing store traffic, and building strong brand loyalty across all retail channels.

Qualifications & Experience:

· Diploma or Degree in Marketing, Business, or a related field.

· –6 years of experience in retail marketing, CRM, loyalty programs, or digital marketing.

· Hands-on experience with CRM platforms, data analytics, and social content creation.

· Proficiency in planning, executing, and reporting on multi-channel campaigns.

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