Account Manager

1. Client Onboarding

1.1 Internal Meeting and Preparing Collaterals

Following the acquisition of a new client by the company, the Business Development Manager/Executive will conduct an internal meeting to discuss the campaign details. break down the client's brief, as well as work with team members to determine roles and responsibilities amongst team members involved.

The roles of the  Account Manager at this stage will be as follows:

• Prepare the Minutes of Meeting (MoM) document for the internal meeting and ensure all team members involved are given a copy of the M.O.M. The MoM is to be prepared within
  24 working hours

of the internal meeting being conducted.
- Should there be preparations needed before the Client Onboarding Meeting, the Account Manager will keep track of the preparations based on what is stated in M.O.M.
- Account Manager must ensure the MoM tasks and deliverables are completed within
72 working hours

of the internal meeting.
- The Account Manager brings along all the materials needed to be presented to the client during the onboarding meeting.

1.2 Onboarding Meeting

An onboarding meeting between the client and the Business Development Team is conducted before the kickstart of the campaign. The meeting will discuss the following:

1. Recap of Client's Brief & Objectives to achieve.
2. Work Scope - Campaign Deliverables.
3. Materials Needed to run a Campaign Successfully: All that is discussed during the internal meeting must be presented.
4. Introduction of relevant team members.

5. The roles and responsibilities of Account Manager at this stage include:

6. Preparation of M.O.M. must be prepared
   within 24 working hours

of the onboarding meeting.

Preparation of the Scope of Work (SoW) document- This document will stipulate the campaign objective, deliverables agreed upon with the clients,  timeline of work deliverables to prepare for launch. The SoW document is to be prepared
within

48 hours

of the onboarding meeting and sent to the client to be signed
before the execution of a campaign.

• The Account Manager is then to follow up with relevant stakeholders (client and internal teams) to ensure the deliverables within the Onboarding MoM document are delivered, working towards preparing all collateral needed to be ready for campaign launch. The Account Manager is to ensure the collaterals are prepared
  within 2 weeks of the onboarding meeting.
• If needed, the Account Manager needs to set up a follow-up onboarding meeting to clarify any details or changes the client or company requires.

1.3 Client Campaign Launch

• The Account Manager is to confirm that the scope of work document is signed by the client.
• The Account Manager is to confirm that payment has been made before the campaign is launched.
• The Account Manager will then confirm the date of the campaign launch and obtain acknowledgement from the client.
• The Account Manager is to ensure that preparations for execution are made within 24 hours of payment being made and campaign materials being finalized.
• The Account Manager will liaise with internal team members to execute the campaign launch.
• Upon the campaign's launch, the Account Manager will email the client to report on the launch and ensure the client's acknowledgement.
• The Account Manager will also work with relevant team members to make changes based on client feedback, working towards a 24 hour turnaround time on changes to be made.

2. Campaign Management & Monitoring

After a campaign is launched, an Account Manager is tasked with ensuring that the services purchased by the client are regularly monitored to ensure that deliverables within the SoW document are met, and that the performance of the campaigns is maintained, if not exceeded. The Account Manager is to regularly check the website and with relevant stakeholders for the following:

2.1 Online Branding and High Quality Leads

• Ensure daily that digital advertising on the website for active campaigns appears correctly.
• Ensure daily that featured listing settings are on the website for active campaigns to appear correctly.
• Updating site content in response to client requests and ensuring timeliness in making necessary changes. Clients must be informed of the changes made via email with the updated link.
• Updating site links to websites/landing pages per client request and ensuring timeliness in making necessary changes. Clients must be informed of the changes made via email with the updated link.
• Monitoring the number of leads accumulated by clients and non-advertisers, which can be potential clients.
• Sending leads accumulated via the website to clients every Friday or as needed.
• A Performance Report must be given to the client on a monthly basis.

2.2 Content Marketing

• Working with relevant stakeholders to ensure smooth production of deliverables for content marketing (articles, postings, etc), honouring deadlines set with little-to-no delays
• Ensuring effective distribution and promotion of content to achieve the desired performance outcome.
• Sending reminders to clients to provide materials for the creation of content and ensuring that clients utilise the content marketing services provided within the campaign schedule
• A Performance Report must be given to the client on a monthly basis.

2.3 Digital Marketing

• Checking on the budget utilised daily, ensuring that all of the budget is utilised with no overspending. The Account Manager will liaise with clients and relevant teams as necessary with regards to the optimization of campaigns.
• Keeping track of the status of leads generated, reviewing the quality, quantity, and source of leads to identify areas of improvement relevant stakeholders can work upon
• Sending a status report on digital marketing efforts to clients with ongoing campaigns every Monday on leads generated, as well as requesting feedback on the quality of leads.
• A Performance Report must be given to the client on a monthly basis.

3. Contract Renewal

• Account Manager must keep track of all the contract periods and deliverables for each of the Afterschool and School Advisor (websites) clients.
• Account Manager must send out timely reminders to the clients of their unutilised deliverables by the first week of every month until the contract period is up.
• Account Manager must ensure client profiles are up-to-date on the websites.

4. Upselling to Current Campaigns

• Account Manager is responsible for continuously identifying opportunities for clients to improve their digital campaigns with Times Media.
• The Account Manager must present these opportunities to clients during the monthly WIP meeting. These opportunities must also be stated in the reports.
• Account Manager will be given a KPI to be achieved for upselling to each client.