retail event
21 hours ago
JOB DESCRIPTION:
Event Planning & Strategy
- Plan 3–6 month retail events and pop-ups across Malaysia & Singapore.
- Conduct site research, negotiate rates, and analyze ROI.
- Prepare proposals and presentations for mall management, brands, and internal approvals.
- Forecast manpower, inventory, and logistics to prevent last-minute issues.
- Align events with marketing campaigns, product launches, and seasonal promotions.
Analysis & Reporting
- Track KPIs: footfall, sales, sampling conversion, cost per lead, GMV.
- Create post-event reports and insights for founders and marketing.
- Compare performance across malls, regions, and event types to optimize events.
- Maintain a database of mall contacts, vendors, rental rates, and ROI history.
Operational Coordination
- Coordinate with marketing and operations for smooth execution.
- Support booth setup, manpower scheduling, product displays, and signage.
- Manage recruitment, training, and scheduling of part-time event crew.
- Conduct pre-event briefings and post-event debriefs.
- Liaise with vendors for POS materials and collaterals.
Partnerships & Collaboration
- Align event visuals, social content, and influencer tie-ins with marketing.
- Coordinate with finance on budgeting and cost tracking.
- Work with performance marketing for paid ads or KOL activations.
- Assist with Singapore pop-ups: research malls, opportunities, and licensing.
Ideal Candidate Traits
- Structured planner, analytical, strong negotiator, creative problem solver, team player, tech-fluent (Sheets, Canva, PowerPoint, dashboards).
Requirements
- 2–4 years in events, retail activation, or brand marketing.
- FMCG/retail/beauty/lifestyle background preferred.
- Strong communication, organization, budgeting, and reporting skills.
- Willing to travel within Malaysia & Singapore.
Job Types: Full-time, Permanent
Pay: RM2, RM5,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Application Question(s):
- Have you experienced in this role? If yes, how many years?
Willingness to travel:
- 100% (Preferred)
Work Location: In person
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