Senior Manager, Brand

Purpose & Overall Relevance for the Organization:

Plan, execute, and monitor the country-level brand and marketing calendar to deliver both business and brand equity objectives, while acting as the country's brand ambassador across all touchpoints and stakeholders, including consumers, to strengthen adidas's presence and connection in the market.

Key Responsibilities:

Functional

Brand

• Local brand P/L shared responsibility (incl. MaEx deployment and monitoring)
• One point contact to marketing subjects presenting for the CM and SEA
• Implement global / SEA brand strategy at country level
• Implement local brand and sports marketing activation programs (yearly marketing plan)
• Implement, evaluate, and feedback results of Brand communication of area plans: ATL, BTL, PR, SM, Digital marketing
• Implement and monitor marketing communication processes monitoring and 360 executions
• Implement and monitor all communication tools across channels in close alignment with Area SEA (e.g. Account campaigns, generic POS, advertising, event concepts and graphics)
• Local market research when / if applicable (consumer focus)
• Build & manage Entertainers & Influencers Marketing
• Management of relationships with teams / athletes e.g AR community, Local KOLs…etc.

Category - Implement Integrated Marketing Brand Efforts

• Manage the category Sales / Brand targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share, Brand equity SP/SS
• Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of SP / SS targets are met
• Align and synchronize specific market needs with area direction for Price / standard margin delivery
• Implement integrated marketing packages at market level (end to end responsibility). Inclusive of product / communications / sell in and sell through parameters
• Monitoring and feedback of campaign impact
• Deliver market specific tactical product packages aligned with the area category marketing team to achieve top-line and margin targets

GTM / Sell In:      Support sell-in and key account pre-line meetings

• Lead and manage country GTM process in conjunction with the EM/SEA's one
• Drive optimal implementation of areas such as Range architecture /product collections/hype product allocations / package buys across channels
• Assist Sales in pre-line meetings by aligning relevant range offer and providing sell through enhancing solutions
• Rationalize key account needs and provide feedback and recommendation to area for courses of action
• Monitor regularly compliance to the set range distribution channel guidelines
• Ensure delivery of category product range internally and externally across the entire channels
• Drive shelf space acquisition and new business development opportunities with sales teams

People

• Develop & nurture an effective team in country in conjunction with EM/SEA
• Ensure motivation and functional effectiveness of the team that will allow brand adidas to achieve its objectives
• Conduct periodic performance standards and giving inputs / recommendations to develop talents pull for the brand and organization

Operational

• Actively participating in the operational and strategic decision-making process in country
• Ensuring the operational needs of company are met (i.e. that business critical processes are in place and working)
• Liaise with local agencies and ensure execution of all SEA aligned brand concepts in country and within given budget purview
• Protecting interests and assets of company
• Building and developing the local team
• Actively support the development plans of other departments and promote cross department co-operation

Knowledge, Skills and Abilities:

• Ability to think strategically, define business opportunities and problems, understand complex business challenges and formulate effective solutions designed to improve results.
• Strong leadership and coaching skills, and the ability to capitalize on and apply these skills, resulting in the growth and development of managers and employees in the organization.
• Possesses strong interpersonal and communication skills, able to achieve desired results in a fast-paced, highly competitive, multi-tasking environment.
• Good understanding of global branding principles and adherence, significant knowledge of full Marketing mix with major brand
• Experience in leading and managing a diverse team
• Good project management, Marketing budget planning and management

Pre-requisite Knowledge / Skills

• Master or Degree in Marketing or Business Administration or related field
• Minimum 8 years' experience in Marketing or Sales experience in Sporting Goods or Consumer Goods Industry. Ideal if there is experience in at 2 areas within the following: trade marketing, brand communications, media planning, visual merchandising.
• PC literature, excellent oral and written communication skills in English and local languages
• Preferable experience in the sport or clothing industry