Virality Specialist

Virality Specialist

• Salary: RM3,000 – RM5,000
• Position Type: Full-time (Permanent)
• Location: The Dune @ Light Grey, Sungai Buloh (Free parking available on-site)
• Work Model: Hybrid Work Model (10am - 6pm)

What We Expect | About the Role:

As a Virality Marketing Specialist, you'll be the engine behind share-worthy content and campaigns. You'll use creativity, psychology, and marketing insight to drive mass reach and engagement across digital platforms.

You'll bridge creative content with marketing performance — identifying what makes people click, share, and talk. If you're passionate about growth marketing, social media trends, and storytelling that spreads, this role's for you.

Bonus: We value people who have a willingness to learn, strong communication skills and a positive attitude over prior experience and academic background. If you believe you can contribute meaningfully, even beyond the paper qualifications — we want to hear from you.

Who We're Looking For | Qualifications & Requirements:

• Experience in social media, digital marketing, or content strategy is a plus, not mandatory — we value creativity, attitude, and initiative over background
• Deep understanding of social algorithms (TikTok, Instagram Reels, YouTube Shorts)
• Analytical mindset — knows how to measure and optimize for reach
• Creative thinker who connects data with storytelling
• Up-to-date with online trends, viral formats, and platform best practices
• Strong copywriting and communication skills
• Curious, experimental, and results-driven

What's In It For You | Benefits:

• Flexible working hours (10am – 6pm with reasonable limits)
• Optional hybrid after probation
• EPF, SOCSO & EIS contributions
• Clear 6-month performance reviews
• Career development and cross-functional growth within a growing ecosystem
• Supportive and collaborative work environment
• Young leadership team that values commitment & accountability, not politics
• Work with an experienced team dedicated to helping you grow
• Opportunities for growth — you will be challenged to stretch your thinking, step up, and take the lead when it counts.
• Work in an accomplished establishment (Startup of the Year 2023, Agency of the Year 2024)

What You'll Be Doing | Responsibilities:

• Develop and execute viral marketing strategies that increase brand visibility and engagement
• Analyze social data to identify content that performs — replicate and scale success
• Work with creative and marketing teams to plan campaigns built for shareability
• Integrate viral formats into broader marketing initiatives (product launches, events, collaborations)
• A/B test hooks, captions, and creatives to improve content performance
• Leverage influencer collaborations to spark social buzz and audience expansion
• Use marketing KPIs (reach, engagement, share rate, conversion) to measure success
• Experiment with paid-organic synergy — amplify viral moments through ad boosts when needed

Who We Are | About HURUF:

At HURUF SDN BHD, we deliver top-tier marketing and events services within a Tech Ecosystem. We collaborate with partnered companies from different industries to bring tailored marketing and events solutions to life through a blend of strategy, creativity, and cutting-edge technology. This structure allows us to stay agile as a lean team, while being supported by a growing ecosystem.

For us, we don't just hire skills — we hire people with the right mindset. If you care about your work, communicate well, and want to grow long-term, we'd love to meet you. In return, we offer meaningful opportunities across industries, transparent leadership, and a culture that supports those who are with us for the long run.

How to Apply

If you want to grow your skills, own your work, and help shape campaigns that make real impact — HURUF would be the place for you.

Send your resume to with the subject line: "Virality Specialist Application – [Your Name]"

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Job Types: Full-time, Permanent

Pay: RM3, RM5,000.00 per month

Benefits:

• Flexible schedule
• Free parking
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Ability to commute/relocate:

• Sungai Buloh: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• How long is your notice period?
• What languages do you communicate in? From a scale of being very basic, and 10 being like a native), how would you rate your proficiency in each language?
• How much is your expected salary?

Work Location: In person