Digital Sales and Marketing Executive/ Senior Executive

品牌:燕窝王 Yanwowang | 自有工厂 × 高品质产品 × 快速成长平台

这份工作,给你一个真正创造价值的舞台:

只要你符合以下关键职责至少3项以上,欢迎留下你的资料,我们会尽快安排面试

你,可能就是我们正在找的核心战友。

我们已经准备好高质量的产品、自有品牌定位、以及内容与客服团队。我们正在寻找有经验、有执行力、有思维的你,带领整个销售系统实战落地。并善用AI工具提升内容效率,贴合品牌价值,强化销售与品牌力。

你的关键职责将包括:
## AI矩阵,内容协作与高效产出

·       善用 ChatGPT、DeepSeek、剪映,可灵 等AI工具:

·   生成文案、脚本、贴文、影片 等

·   提高内容产出效率与精准度

·       将AI作为"灵感放大器",而非简单复制,确保内容具真实情感与品牌温度。

每月销售计划与节日策略

·       主导每月线上销售目标与策略制定

·       策划节日销售活动(双11、新年、中秋等)

·       与内容、客服、广告团队协作推进销售节奏

数据分析与销售流程优化

·       建立销售数据追踪机制(曝光→点击→成交→复购)

·       分析每月流量来源、转化率、复购表现,提出优化策略

·       不断完善销售漏斗模型,提升整体ROI

指导并协助客服团队提升成交率

·      利用AI Chatbot 协助设计销售话术、快捷回复、跟单 SOP

·       分析未成交顾客,协助客服提升应对策略

·       带领团队建立私域运营意识与顾客经营能力

结合内容营销推进社交平台销售

·       与内容团队协作,打造销售导向的内容素材(销售帖、顾客见证、短视频脚本)

·       优化 Meta 广告文案与素材,提升点击与转化

·       管理社交平台粉丝互动与导流

私域系统与CRM管理

·       策划 WhatsApp 私域顾客路径

·       管理顾客标签、生命周期、复购提醒机制

·       构建复购池、孕妈顾客池、KOC池等顾客群体运营系统

OMO-结合线上与线下的销售营销

·    与outsource event company共同策划线下pop up event, 增加瀑光率,加强顾客的信任

我们要找的你,应具备:

·       有3年以上数字销售/电商运营经验

·       熟悉 CRM、ChatGPT、Meta Ads、Shopee、TikTok、XHS, AI 工具,社群工具

·       具备良好的销售逻辑、数据分析力与团队沟通能力

·       曾主导节日活动 / 广告投放 / 私域成交 / 带过团队 / 新产品发布/线下活动 为加分项

·       渴望拥有属于自己的销售系统与品牌成绩

我们提供的不是一份普通工作,而是一个完整平台:

·       自有品牌 + 自有工厂,产品品质稳定可靠

·       内部已有内容、客服与设计支持

·       AI工具 + CRM系统 + 投放资源 + 快速反馈机制

·       年轻、扁平、有执行力的团队文化

来这里,你能带着策略,做出结果。你负责打仗,我们负责给你武器。

Digital Sales & Marketing Senior Executive

Brand: Yanwowang | In-House Manufacturing × Premium Bird's Nest Products × Fast-Growing Digital Team

This is not just a job — it's your opportunity to build and own a full digital sales system with us.

We're not looking for someone to follow instructions — we're looking for someone to lead, create, and grow.

With strong products, an in-house team, and a brand that's gaining traction, we're offering a unique chance for an experienced digital marketer to step in and lead the entire digital sales funnel — from traffic to conversion, from CRM to repurchase.

Key Responsibilities:

Sales Planning & Campaign Execution

·       Develop and execute monthly digital sales plans

·       Plan and lead seasonal campaigns (Mother's Day, 11.11, Chinese New Year, etc.)

·       Collaborate with content, ad, and customer service teams to meet sales targets

Data Analysis & Funnel Optimization

·       Track and analyze conversion rates, ROAS, customer journey, and repurchase behavior

·       Identify key drop-off points and propose sales flow improvements

·       Build and manage a customized sales funnel for the brand

Team Coaching: Boosting Customer Conversion

·       Design customer follow-up SOPs, selling scripts, and chatbot auto-replies

·       Work with the customer service team to analyze objections and improve win rates

·       Train and align customer service toward value-driven selling and CRM

Sales-Driven Content & Paid Ads

·       Work with content creators to produce high-converting sales posts and product stories

·       Optimize Meta Ads (Facebook/Instagram) creatives and targeting

·       Manage page engagement, reply flow, and community interactions

Private Domain & CRM System Operations

·       Segment customer base using CRM

·       Plan customer nurturing through WhatsApp, ManyChat, or other funnel tools

·       Manage repurchase customer pools, pregnant mom groups, and KOC pipelines

We're Looking For Someone Who:

·       Has 3+ years in digital sales / e-commerce marketing / CRM operation

·       Understands how to build a sales funnel from leads to loyalty

·       Knows how to drive traffic & optimize conversion through Meta Ads

·       Has led or supported festive campaigns, private community groups, or live sales

·       Has strong skills in communication, content-sales strategy, and customer insight

Bonus Points If You:

·       Have experience in health/wellness/FMCG brands, especially products for women/pregnant moms

·       Have managed small teams or trained junior staff

·       Are familiar with tools like ChatGPT, WhatsApp Business, Shopee, TikTok Shop, ManyChat

What We Offer:

·       A solid product line with proven market acceptance

·       Full support team: in-house production, creative, customer service, and system tools

·       AI-assisted tools & CRM platform

·       Open culture, fast execution, and real ownership of projects

Here, you don't just help a brand grow — you build the system behind its success.

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