Senior Account Executive

2 days ago

Damansara, Malaysia LOMAK SALAI Full time 48,000 - 90,000 per year

About NASTY Holding

NASTY Holding is a Malaysian-born global group creating and scaling modern consumer brands across FMCG, beverages, fashion, cosmetics, and lifestyle.

We blend creativity, culture, and commerce to build brands that people love — bold in energy, design, and taste.

From Kuala Lumpur to Dubai and South Africa, we bring together brand storytelling, product innovation, and sharp business execution.

The Role

We're looking for a Senior Account Executive to support our market/product launches, campaigns, and route-to-market activations.

You'll be the connector between client, internal teams, and execution — managing requests, building launch plans, and ensuring GTM activities move from idea to shelf seamlessly.

This is a perfect role for someone from an agency background who understands marketing strategy, client management, and project execution — now ready to apply those skills to a fast-moving global FMCG / tobacco environment.

What You'll Do

1. Client & Project Management

● Act as the main contact point for distributors, partners, and internal stakeholders.

● Manage marketing and GTM briefs from concept to delivery.

● Coordinate approvals, timelines, and follow-ups to keep projects moving.

● Ensure every execution aligns with brand and business objectives.

2. Go-to-Market & Route-to-Market Support

● Translate GTM strategy into actionable execution plans.

● Work closely with sales, logistics, and marketing to support market entry, distribution setup, and launch activation.

● Track GTM performance — visibility, availability, and offtake.

● Support trade marketing and retail programs to ensure on-shelf execution.

3. Internal Team Coordination

● Collaborate with designers, digital marketers, KOL, and production teams.

● Ensure all marketing assets (POSM, visuals, digital content) are aligned and delivered on time.

● Work with supply chain and logistics to sync marketing rollouts with stock flow.

4. Sales & Market Activation

● Support sales and BD teams to achieve offtake targets and retail visibility.

● Plan and coordinate sampling, trade promotions, and retail activities.

● Gather market feedback and propose improvements for future GTM waves.

Who You Are

● 3–6 years experience in a marketing agency or brand marketing environment.

● Strong understanding of marketing, GTM, and RTM execution.

● Skilled in client communication and project management.

● Comfortable managing cross-functional teams (design, digital, logistics).

● Sharp, proactive, and detail-oriented.

● Experience in FMCG or tobacco category is a big plus.

● Energetic and adaptable — thrives in fast-paced, global settings.

Why Join NASTY

● Work in a global consumer brand group that's creative yet commercially driven.

● Lead GTM execution across international markets.

● Collaborate with a team that blends brand, sales, and innovation.

Grow into Account Manager or GTM Manager roles as you progress.

Job Type: Full-time

Pay: RM4, RM5,500.00 per month

Benefits:

  • Additional leave
  • Dental insurance
  • Gym membership
  • Health insurance
  • Professional development
  • Vision insurance

Work Location: In person

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