Marketing Executive

At Pine Labs -, Every Day is Game Day

We at Pine Labs are looking for those who share our core belief - "Every Day is Game day". We bring our best selves to work each day to realize our mission of enriching the world through the power of digital commerce and financial services.

Role Purpose -

We're looking for a
Senior Marketing Executive
to drive growth through sharp, high-impact marketing execution. You'll own merchant marketing, campaign rollout, in-app merchandising, and CRM — helping position Fave as the go-to smart savings app in Singapore and Malaysia.

This is a
high-visibility, hands-on role
where you'll be expected to contribute meaningfully, move fast, and execute with precision. In a lean team, you won't be a cog in the wheel — you'll be building the engine.

Responsibilities we entrust you with -

Merchant Marketing & In-App Merchandising

• Strategically promote merchant offers across the Fave app (Deals, Cashback, Gift Cards, Stamps, Pass, etc.)
• Manage in-app real estate to ensure a sharp, relevant mix of offers across banners, carousels/thematic sliders and collections
• Keep merchant offers up to date across systems and surfaces
• Collaborate with BD and Ops to drive tactical and offline campaigns across merchants

Campaign Execution & Planning

• Plan and launch growth and retention campaigns across in-app, social, CRM, and offline
• Manage and deliver weekly/monthly/quarterly promo calendars
• Work cross-functionally to align stakeholders, manage assets, and deliver campaign outcomes

Content & CRM

• Craft punchy, persuasive copy for push, email, social, and in-app placements
• Own CRM calendar — optimize for open rates, click-throughs, engagement and conversion
• Localize content to fit market tone and audience insight

Growth & Performance Initiatives

• Support paid digital campaigns (Meta, Google, etc.) to drive installs and re-engagement
• Track campaign metrics (installs, MAC, GR) and optimize for outcomes
• Contribute to ATL/media planning when relevant
• Drive performance of owned channels (email, in-app, push) through segmentation, testing and analysis.

What matters in this role -

• Operational Excellence
  : Ability to plan and schedule merchant promotions and manage internal operational systems to keep the app updated with the latest offers.
• Collaboration and Teamwork
  : The ability to work closely with various departments such as Business Development and Operations to feature deals and execute offline initiatives.
• Project Management
  : Proficiency in creating and managing project work plans, handling multiple stakeholders, and adapting to changing requirements.
• Attention to Detail
  : Ensure the app is consistently updated with the latest offers across all product categories and verticals, and manage the fine details of marketing promos, incentives, and key initiatives – and being able to track them.
• Communication Skills
  : Develop compelling copies for marketing campaigns, eDMs, and Push Notifications etc.
• Analytical Skills
  : Ability to analyze campaign performance and make data-driven decisions to achieve growth.
• Flexibility and Adaptability
  : Capable of revising plans as needed to meet changing requirements and priorities.
• Creativity
  : Ability to develop engaging campaigns, content and innovative marketing strategies to promote Fave merchants effectively.
• Customer Obsessed
  : Understanding of customer needs and preferences to create targeted marketing efforts that drive engagement and sales.
• 3-5 years
  of experience in marketing (tech, ecommerce, agency, or startup preferred)
• Experience executing integrated marketing campaigns end-to-end
• A sharp eye for messaging, segmentation and customer psychology
• Strong ownership mindset — you don't wait to be told; you get things done
• Proficient in marketing platforms like Meta Business Suite, BI dashboards, CRM platforms, automation tools like Zapier etc
• Comfortable in ambiguity, and motivated by progress over perfection

What we Value in Our people

• You take the shot: You Decide Fast and You Deliver Right
• You are the CEO of what you do: you show ownership and make things happen
• You own tomorrow: by building solutions for the merchants and doing the right thing
• You sign your work like an artist: You seek to learn and take pride in the work you do