Lead/Demand Generation Specialist

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia TDCX Malaysia Full time 80,000 - 120,000 per year

Top Reasons to work with TDCX


• Attractive remuneration, great perks, and performance incentives


• Comprehensive medical, insurance, or social security coverage


• World-class workspaces


• Engaging activities and recognition programs


• Strong learning and development plans for your career growth


• Positive culture for you to #BeMore at work


• Easy to locate area with direct access to public transport


• Flexible working arrangements


• Be coached and mentored by experts in your field


• Join a global company, winner of hundreds of industry awards

What is your mission?

Let's talk about what you will do as a Marketing Development Specialist:

  • Service as a specialist in B2B acquisition demand generation and sales prospecting to generate sales qualified leads from campaigns in the assigned customer segment and/or geographic territory and drive outbound demand generation through high volume cold calling and social media in support of company promotion and campaigns within SLA.
  • Implement strategies like webinars, email campaigns and social media marketing to generate RSVP & potential leads.
  • Researching and identifying prospective customers through various channels
  • Engaging with leads to determine their interest and suitability for the client's products and services
  • Working closely with sales teams to ensure a steady pipeline of qualified leads that align with overall business objectives
  • Developing targeted, value-driven outreach to build relationships and move prospects through the sales funnel.
  • Build relationships and communicate with IT Management level within campaign leads provided.
  • Maintain awareness of market conditions and competitors' products and promotions and keep up-to-date on knowledge of the company

Who are we looking for?

  • Excellent verbal and written communication skills in English.
  • Minimum academic qualification: Diploma or Degree in IT or a related field.
  • 1–2 years experience for (Junior Level), and 3–5 years for (Mid to Senior Level) in inside sales and marketing within the technology sector.
  • Strong understanding of IT Enterprise Products & Services, sales/customer buying cycles, and the BANT framework.
  • Proven track record in telemarketing, sales, or marketing development within the B2B IT market.
  • Must have experience using CRM Sales modules (e.g. Salesforce).
  • Familiar with outbound calling and sourcing own leads to build and maintain a sales pipeline.
  • Familiar with handling the APAC region and its market dynamics.
  • Able to work independently while collaborating effectively with internal teams.

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