Marketing Team Lead

Department Marketing

LevelExperienced (Individual Contributor)

LocationMalaysia - Kuala Lumpur

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

ShopeePay Malaysia is growing rapidly and shaping the way Malaysians experience digital payments.

We are a fast-moving, ambitious, and collaborative team that delivers impactful marketing campaigns across multiple product lines.

We are looking for a Marketing Team Lead who excels in both strategic planning and hands-on execution. You will take full ownership of marketing campaigns from start to finish, lead a small team, and work closely with internal and external stakeholders to bring ideas to life and drive business impact.

Job Description:

• Take full ownership of the business performance and marketing strategy for the ShopeePay products assigned to you.
• Develop a deep understanding of the products, customers, and market landscape, staying informed about trends and competitor movements to identify new growth opportunities.
• Plan, manage, and execute end-to-end marketing campaigns, ensuring each initiative is delivered timely and achieves measurable results.
• Collaborate with Product, Business Development, Regional, and Creative teams, as well as external partners to design and deliver impactful marketing initiatives.
• Monitor and analyze campaign performance, extract insights, and translate findings into actionable improvements to optimize future campaigns.
• Lead, mentor, and guide junior team members, ensuring quality execution, accountability, and professional development.

Requirements:

• Bachelor's Degree in Business/Marketing or other relevant field of studies from a reputable university
• Campaign Planning and Execution: Proven experience managing complete marketing campaigns from strategy to execution and post-campaign review, with at least 3 years of practical experience.
• Relevant Industry Experience: Background in digital, financial technology (fintech), financial services, or insurance marketing targeted at the mass market. Candidates from other industries must demonstrate strong transferable skills and adaptability.
• Project and Stakeholder Management: At least 5 years of experience managing projects and coordinating effectively with cross-functional stakeholders.
• Performance Marketing Knowledge: Good understanding of digital marketing channels and performance metrics such as click-through rate, conversion rate, cost per install, return on advertising spend, etc.
• Analytical Skills: Ability to analyze campaign data, derive insights, and translate findings into actionable recommendations.
• Communication Skills: Good command of English and Malay for campaign communication and campaign execution.
• Teamwork and Work Ethic: A collaborative, reliable, and proactive team player who thrives in a fast-paced and dynamic environment.

Preferred Criteria:

• Campaign Management Tools: Experience using advertising platforms, in-application content management systems, customer relationship management tools, or internal marketing dashboards to manage and track campaigns.
• Leadership Experience: Prior experience supervising or mentoring junior team members and guiding their development.
• Regulatory Familiarity: Exposure to regulated or financial product communications, ensuring message accuracy and compliance with local standards.
• Language Proficiency: The ability to communicate in Mandarin will be considered an advantage.

Why Join Us?

• Join a fast-growing financial technology team that is creating meaningful impact in Malaysia's digital payment landscape.
• You will take ownership of high-impact marketing campaigns that reach millions of users and play a key role in shaping ShopeePay's growth journey.
• Collaborate with motivated and supportive teammates in a dynamic, hands-on environment where ideas are valued and results matter.
• If you are a driven marketer who thrives in a fast-paced environment, is passionate about the financial technology industry, and takes pride in delivering impactful results, we would love to hear from you.