Marketing Automation Specialist

Job Description Summary

Job Description

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture.

You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Join our team in a Great Place to Work certified office, where innovation and collaboration thrive.

Become a maker of possible with us

Job Description Summary

We are seeking a talented and experienced Marketing Automation Specialist with proficiency in Marketo to join our Greater Asia regional team. As a Marketing Automation Specialist, you will play a crucial role in driving our marketing efforts through implementation, and optimization of automated marketing campaigns.

Reporting to the Regional Omnichannel Manager based in Singapore, you will be working with Greater Asia - Regional and Country teams to help achieve the marketing automation efficiency.

Minimal late meetings expected, as the role supports countries across a manageable time zone range — from India to Australia.

Step into a high-impact marketing automation role, powered by a fully integrated data ecosystem and seamless CRM alignment — enabling you to drive marketing excellence at scale.

Responsibilities:

• Design and execute end-to-end marketing automation experiments using Marketo, aligned with campaign strategy to optimize lead generation, customer engagement, and conversion.
• Collaborate with country teams to build and maintain automated marketing campaigns, including email marketing, lead nurturing, segmentation, and lead scoring to drive better outcomes.
• Implement regional best practices for data management, lead tracking, and performance measurement, ensuring seamless integration between Marketo and Salesforce.
• Develop and maintain prepopulated templates tailored to various use cases, enabling efficient campaign execution.
• Act as the guardian of the automation process, ensuring all programs align with commercial excellence standards.
• Map user journeys and triggers to design automated workflows for welcome series, nurturing sequences, and timely cross-sell opportunities.
• Design and execute A/B tests to continuously optimize campaign performance and engagement.
• Serve as the gatekeeper of customer contact, preventing over-communication and minimizing unsubscribe rates across campaign teams.
• Stay current with emerging trends and best practices in marketing automation, applying insights to elevate campaign effectiveness.
• Provide training and support to team members on Marketo usage, governance, and automation best practices.

Requirements:

• Bachelor's degree in marketing, Business Administration, or a related field. Experience working in a marketing or digital agency is a plus.
• Minimum of 2 years of hands-on experience in marketing automation, with proficiency in platforms such as Marketo, Eloqua, or Salesforce Marketing Cloud (SFMC).
• Practical experience using CRM platforms like Salesforce, with a solid understanding of how data automation supports marketing strategies.
• Strong grasp of marketing principles and strategies, particularly in lead generation and customer engagement — ideally within a B2B environment.
• Proven success in developing and executing effective marketing automation campaigns.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and across countries, influencing diverse stakeholders.
• Detail-oriented with a strong focus on quality, accuracy, and consistency in campaign execution. Proficiency in an additional language from the Asia region is a plus.
• A genuine passion for the healthcare industry and a desire to make a meaningful impact.
• If you are passionate about marketing automation and thrive in a fast-paced environment, we would love to hear from you. Apply now to join our team in Kuala Lumpur and make a meaningful impact on our marketing efforts.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Click on apply if this sounds like you

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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Primary Work Location

MYS Kuala Lumpur - Jalan Kerinchi

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