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Regional Online
2 weeks ago
Key Responsibilities:
Strategy & Planning
Develop and Execute Digital and Online Strategy: Design, implement, and oversee integrated digital marketing strategies and campaigns across all platforms (social media, SEO, SEM, Email/CRM, Paid Advertising) to align with business objectives, drive brand awareness, generate qualified leads, and foster customer engagement.
Budget Management: Own and manage the overall digital and online marketing budget, ensuring cost efficiency, maximum ROI, and accurate forecasting for all initiatives.
Compliance and Trends: Stay at the forefront of digital and online marketing trends, platform algorithm changes, and best practices.
Performance & Analytics
Data-Driven Decision Making: Utilize analytics tools (e.g., Google Analytics 4, social media insights, CRM data) to track, measure, and analyse campaign performance across all channels.
Reporting: Prepare comprehensive, regular performance reports and dashboards for leadership, providing actionable insights and strategic recommendations for continuous improvement.
A/B Testing & Optimization: Plan and execute rigorous A/B testing on creative, ad copy, landing pages, and email campaigns to optimise conversion rates and campaign effectiveness.
Conversion Rate Optimization (CRO): Proactively identify and implement strategies to improve the conversion rate of website traffic and campaign landing pages.
3. Channel Management
Manage and maintain the company's website, overseeing content updates, design enhancements, technical SEO collaboration, and ensuring optimal user experience (UX) and site performance on WordPress.
Develop, execute, and manage all paid search campaigns (e.g., Google Ads, Bing). This includes keyword strategy, ad copy creation, bidding optimization, and performance analysis to maximise lead volume and ROI.
Oversee all company social media channels, including priority platforms like LinkedIn, as well as Instagram, Pinterest, TikTok, WeChat, Douyin, and XHS (Red Notes).
Develop, execute, and monitor social media advertising campaigns across platforms, focusing on lead generation and ROI.
Lead the creation, scheduling, and distribution of engaging email newsletters and marketing campaigns to diverse, segmented audiences for effective lead nurturing.
Manage and leverage marketing automation tools within the CRM for lead scoring, customer segmentation, automated workflow management, and sophisticated customer journey mapping.
Content & Collaboration
Collaborate with the team to define and enforce a cohesive content calendar and strategy that supports digital and online marketing goals across all channels.
- Serve as the primary point of contact and collaborate closely with external SEO agencies to enhance website search rankings, organic traffic, and technical SEO performance.
- Coordinate with and manage external agencies and vendors (e.g., SEO, Website) to ensure projects are delivered on time, within budget, and meet performance standards.
