Assistant Manager, Marketing

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Pentagonplus Full time 40,000 - 60,000 per year

Job Description

Role Description

The Assistant Manager, Marketing will play a key role in executing the company's marketing strategy, managing multi-channel campaigns, and supporting brand-building initiatives to strengthen their position as a leading regional cybersecurity provider. This role will also involve public relations, stakeholder engagement, and event coordination to drive awareness, thought leadership, and business growth. This role requires proactiveness, creativity, and an analytical mindset to drive successful marketing initiatives.

Key Responsibilities:

1. Marketing

  • Coordinate and drive the company's marketing strategy and tactical campaigns.
  • Support relevant stakeholders in managing and maintaining all digital channels, including the company website and social media platforms.
  • Support sales enablement efforts through the creation of communications and marketing collateral.
  • Assist in managing the marketing budget and work with vendors to secure the best value deals.
  • Monitor, track, and report on campaign results and effectiveness.

2. Public Relations & Editorial Support

  • Monitor industry news (local and global), including competitor marketing and PR activities.
  • Provide editorial support for external-facing marketing communications materials, including copywriting and copyediting.
  • Research and recommend relevant publications and speaking platforms to advance the company's industry presence and thought leadership.
  • Support the execution of public relations efforts, including press releases, feature articles, and success stories.
  • Maintain healthy relationships with media practitioners, keeping abreast of PR and marketing best practices for adoption.

3. Stakeholder Engagement & Event Management

  • Coordinate and establish partnerships with key stakeholders, collaborating with internal teams to achieve business and public affairs objectives.
  • Maintain a comprehensive record of the company's priority stakeholders and recommend engagement initiatives.
  • Coordinate and support the production and preparation for stakeholder and industry events (virtual, physical, and hybrid).

Requirements:

  • A degree in Business, Marketing, Public Relations, or related fields is preferred.
  • 2-3 years relevant experience in IT industry is a must
  • Excellent command of English; proficiency in Bahasa Malaysia or Mandarin is an advantage.
  • Knowledge of website and social media analytics and reporting tools is desirable.
  • Exposure to SEO, SEM, social media management, EDM campaigns, and content writing.

The Ideal Candidate:

  • Keen to learn and driven to succeed.
  • Strong written and verbal communication skills.
  • Creative in devising digital campaigns across web, email, and social media.
  • Possesses strong research and analytical skills.
  • Skilled in time and project management.
  • A team player who is resourceful, independent, and possesses strong interpersonal skills.

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