Assistant Manager, Global Marketing Western

2 days ago

Greater Kuala Lumpur, Malaysia Malaysia Airlines Full time 40,000 - 80,000 per year

*Position Title*
Assistant Manager, Global Marketing Western (UK, ANZ & S. Asia)

*Reporting To*
Senior Manager, Western Region International Marketing

*Role Purpose*
Accountable for leading and supporting the strategic development, optimisation, and execution of regional marketing strategies and campaigns that strengthen brand presence, stimulate demand, and drive revenue performance across the Western Region.

*Key Accountability*

  • Support Regional Marketing Strategy

Assist the Senior Marketing Manager in developing regional marketing plans and initiatives for the Western Region, ensuring alignment with commercial priorities, route needs, and global brand direction

  • Market Insights & Commercial Support

Conduct market research and competitor monitoring (capacity, fares, campaigns, seasonality) to support commercial decision-making and identify opportunities that can strengthen route performance and demand generation

  • Campaign Planning & Execution

Coordinate and execute integrated marketing campaigns — including digital, trade-facing, airport partnerships, and tactical promotions — to drive brand visibility, stimulate demand, and support load factor and revenue targets

  • Cross-Functional Collaboration

Work closely with Sales, Revenue Management, Digital, Creative and others to support market-specific positioning, fare messaging, and campaign rollouts

  • Channel & Campaign Performance Tracking

Monitor campaign and digital channel performance against KPIs such as revenue contribution, IBE penetration, CVR, CTR, CPM, and ROI. Provide insights and recommendations to optimise efficiency and improve overall commercial outcomes

  • Regional Coordination

Coordinate with local market teams on campaign execution, ensuring consistent brand messaging, on-time delivery of assets, and alignment with local commercial needs

  • Collateral Localisation & Content Support

Assist in the localisation and development of marketing materials, including digital creatives, brochures, trade kits, route launch assets, and content tailored to Western markets

  • Partner & Vendor Coordination

Support the management of relationships with tourism boards, airport partners, agencies, media vendors, and creators to facilitate co-marketing opportunities and campaign execution

  • Industry & Market Monitoring

Stay updated on aviation and travel trends, consumer behaviour, competitor activities, and regulatory changes relevant to the Western Region

  • Reporting & Budget Assistance

Prepare weekly and monthly marketing reports, dashboards, performance summaries, and budget updates for review by the Senior Manager and management team

*Qualification & Working Experience*

  • Bachelor's degree in marketing, Business Administration, or a related field
  • 5-6 years of experience in related industry

*Areas of Experience*

  • Experience in marketing, preferably in a global or regional capacity
  • Strong understanding of the Western market, including consumer preferences, cultural nuances, and business practices
  • Knowledge of marketing principles and best practices, including brand management, market segmentation, and marketing communications

*Personality Traits*
Strong analytical and communication skills, able to manage multiple projects in a fast-paced environment, collaborate effectively with stakeholders, and travel within the region when required.

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