Marketing Communications Manager

1 month ago


Malaysia Banyan Tree Hotels & Resorts Full time

The Marketing Communications Manager has primary responsibility of supporting the Sales & Marketing department to achieve top line objectives and goals. Overall deliverable is maximization of revenue opportunities through specific marketing initiatives.

Job Description

Responsibilities

  • Creating and implementing plans to increase market share through both traditional and new media in line with corporate marketing guidelines
  • Conducts market research and evaluates new marketing opportunities for the property
  • Ensures consistent marketing message is communicated in all advertising and collateral efforts
  • Use of new media (Twitter, Facebook, Instagram, TikTok and other platforms) to market the hotel and maintain, updates and manages property’s presence in all web sites
  • Respond to all online guest reviews on the property on a timely basis
  • Collaborating with cross-functional teams to produce effective promotional materials/ collaterals
  • Spearheads crisis communications at times of emergency.

Requirements

  • Tertiary education in related field
  • At least three years of prior experience in developing strategic communications
  • Excellent verbal and written communications skills
  • Excellent working knowledge of major social media channels
  • Proactive and highly organized in getting tasks completed
  • Independent and able to meet tight deadlines and remain calm under pressure
  • Must have the right to work in Malaysia
  • Only successful candidates will be contacted
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