Group Account Director

1 month ago

Malaysia Leo Burnett Full time

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First ; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

The Group Brand Director/ Brand Director is responsible for contributing to the achievement of business plan objectives by the effective management of the provision of quality communication strategies to clients

JOB PURPOSE

Maintain regular contact with clients

Thorough knowledge of client’s business, competitors and market

Opportunities for incremental revenue increases identified and developed

Development of all major and new campaign briefs

Recommend appropriate research as required

Brief Creative on campaigns

Prepare strategies for selling creative work to clients ensuring creative is on strategy and within budget

Media consulted on strategies as required

Work conforms with corporate brand identity guidelines and media specifications

Creative work confirms with advertising codes, legal and ethical standards

Preparation and monitoring of annual financial plan

Working knowledge of client contracts

Sign-off of relevant financial related documentation (ISRs, POs, production estimates etc)

Provide clients with accurate monthly budget/actual reconciliation/s for media/ production

Preparation of accurate monthly client billing forecasts

Record and maintain detailed headhours on all tasks

Work trafficked in an effective manner

Team members adhere to established processes and procedures

All appropriate sign-offs obtained

Team members have a clear understanding of job requirements

Performance Agreements in place and reviews conducted on time

KEY PERFORMANCE

Client Reviews

Growth in client spend

Profit

Sign-off of brief by Client

Relevance of research and acceptance by client

Internal agreements reached on project process and timelines before communication to client Acceptance of creative by client

Work produced on strategy

Work meets all standards

Accurate timesheets completed daily and submitted weekly

All estimates signed by Group Brand Director and client prior to job commencement

Sign off of PO’s by Group Brand Director without revision

On time and accurate forecasts prepared monthly

100% accurate client billings summary prepared monthly

Projects completed on time and within budget

Relevant sign-off in place before work commences

Performance reviews conducted on time

Weekly team meetings

JUDGEMENTS/DECISION MAKING:

The Group Brand Director/ Brand Director is expected to determine what is presented to clients, whether research is required, and the delegation of tasks to team members. The Group Brand Director / Brand Director is expected to add value to the Clients’ activities and so build the Agency’s business with that Client

Qualifications

COMPETENCY:

A job competency comprises of 3 main areas:

Knowledge and Experience

Knowledge of all advertising processes/procedures

Thorough understanding of creative and planning concepts

Knowledge of strategic intent and experience in evaluating creative work against it

Skills:

Communication Skills

Presentation Skills

Attributes:

Flexibility

Client Focus

Initiative

Passion

Business Mindedness

Self Confidence

Impact & Influence

Additional Information

Our employee benefits package comprises the following:

Generous leave entitlements, including birthday leave, rest day and family care leave.

Additional Company closure for all 4 major festive Celebrations

Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

Life and personal accident insurance and group hospitalization and surgery.

A hybrid working schedule and with Friday disconnects.

Rest Relax & Recharge - office closure last week of December every year.

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