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Manager - Digital Marketing

3 months ago

Malaysia Gulf Marketing Group (GMG Group) Full time

About GMG

With a diversified portfolio of leading sports and over 500 stores globally, inspiring and empowering active lifestyles is at the core of what we do. Our portfolio in Asia features both home-grown concepts as well as international powerhouse brands such as RSH, Sun & Sand Sports, Nike, Columbia, Vans, Timberland, and more. By providing authentic, high-quality sports gear, we inspire and empower our community to live healthy and active lifestyles.

Given our tremendous growth, we are searching for dynamic, entrepreneurial, broad-minded individuals to be part of our rapidly expanding team Join our diverse and motivated team to hone your creativity as well as implement new initiatives within a nurturing, equal opportunity environment

About the role

As a Digital Marketing Manager for E-Commerce, you will be responsible for developing and executing digital marketing strategies to drive traffic, acquire customers, and maximize sales for our ecommerce platform along with managing Marketplace ecommerce digital marketing requirements. You will lead a team of digital marketing specialists and collaborate closely with cross-functional teams to achieve business objectives and enhance the online shopping experience.

Responsibilities:
  1. Digital Strategy development - Plan strategy to achieve business goals, identify the focus areas, execute the plan.
  2. Performance marketing campaigns - Plan paid marketing campaigns, track performance metrics including ROAS, Conversion etc.
  3. SEO and Content Marketing - Improve organic searches, recommendations, on-site search, and visibility.
  4. Affiliate marketing - Manage affiliate partners, improve commission and ROAS.
  5. CRM - Manage EDM, customer database, Loyalty, and repeat purchase.
  6. Analytics and Reporting - Use analytics to manage marketing metrics, KPIs, and data-driven decisions.
  7. People Management - Manage a team of digital marketers.
About the requirements
  1. Masters degree in Marketing, Analytics, Ecommerce, Business, or related field.
  2. 5 - 10 years of Digital Marketing experience with any E-Commerce website (especially fashion), Marketplace like Shopee, Lazada, or Marketing.
  3. Familiarity with SEO, SEM, Content, Social media management, Google Ads, Facebook Business Manager, Google Analytics, & email marketing platform.
  4. Analytical competency to interpret data, generate insights, and make data-driven decisions.
  5. High English proficiency; Chinese language knowledge would be an advantage.
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