Digital Marketing Manager, HGM

4 weeks ago

Kuala Lumpur, Malaysia Danaher Full time

Wondering whatâs within Beckman Coulter Diagnostics? Take a closer look.

At first glance, youâll see that for more than 80 years weâve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. Weâre building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and youâll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.

Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, weâre working at the pace of change to improve patient lives with diagnostic tools that address the worldâs biggest health challenges. 

The Digital Marketing Manager, HGM for Beckman Coulter Diagnostics is responsible for supporting the High Growth Markets (HGM) with development, execution and analysis of marketing & sales programs, campaigns, digital marketing, collaterals and trade shows.

In this role, you will have the opportunity to:

  • Build a digital marketing and lead management strategy to engage with our audience and customers
  • Assessment and Implementation of digital marketing opportunities to represent our portfolio of products and solutions
  • Collaborate with our HGM, Global marketing and sales teams to launch global marketing initiatives and to create regional specific campaigns
  • Support Regional Events â Roadshow/symposiums/conferences

We are looking for a talented individual who can bring new ideas and your prior experiences, to more specifically achieve the following:

  • Digital Marketing:
    • Drive our Digital Marketing Strategy to assess new opportunities that includes managing our Social Media i.e., LinkedIn, web, emails
    • Work with internal teams to optimize our marketing tech stack, including marketing automation, CRM applications and other technologies to support our marketing efforts

  • Lead Generation:
    • Drive our Lead Management initiative to streamline the lead management process and track performance
    • Manage demand and lead generation and customer email marketing campaigns and strategy for HGM

  • Campaigns/Initiatives:
    • Strategize and execute multi-channel campaigns and tactics across paid and organic channels, monitor performance and optimize spend to ensure efficiency and ROI in collaboration with marketing team and key stakeholders
    • Support entire process of implementation of the HGM marketing programs and campaignsâ success from design till analysis
    • Improve and manage existing tools and develop novel campaigns and programs
    • Support sales by creating sales toolkit, sales presentations and ensure clarity and consistency of the messaging
    • Coordinate the planning and drive the execution of national/regional tradeshows and sponsored events: show management and lead generation activities.

  • Analytics:
    • Analyze Key Performance Indicators and data (Salesforce.com, DOMO, Google Analytics, UTM Codes, etc.) to drive business making and to optimize performance of campaigns and programs

The essential requirements of the job include:

  • Bachelorâs degree in marketing/digital and communication, digital marketing with 5+ years exp. OR Masterâs degree in field with 3+ years exp.
  • Experience with design software programs (i.e. Illustrator, Photo Shop, InDesign)
  • Experience with digital marketing platforms such as Google Analytics, SalesForce.com, Sitecore, Eloqua
  • Working knowledge of Medical Device, Diagnostics and/or Laboratory market is a plus.  
  • Must have excellent communication skills as well as analytical and metric-driven to analyze data to drive decision making, project management and planning skills.
  • Ability to perform exceptionally well in fast paced, performance-oriented environment
  • Flexible, curious and tenacious with a can-do positive approach in a challenging business.
  • Self-starter, able to work independently â strong team player.

Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why weâll empower you to push the boundaries of whatâs possible.

When you join us, youâll also be joining Danaherâs global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, youâll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.  Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If youâve ever wondered whatâs within you, thereâs no better time to find out.

  • Digital Marketing Manager, HGM

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Danaher Full time

    Wondering what's within Beckman Coulter Diagnostics? Take a closer look.At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds,...

  • Digital Marketing Manager, HGM

    4 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Danaher Full time

    Wondering what's within Beckman Coulter Diagnostics? Take a closer look.At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds,...

  • MarCom Marketing Manager, HGM

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Danaher Full time

    Wondering what's within Beckman Coulter Diagnostics? Take a closer look.At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds,...

  • MarCom Marketing Manager, HGM

    1 month ago

    Kuala Lumpur, Malaysia Danaher Full time

    Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that...

  • Manager, Marketing, Hematology

    1 month ago

    Kuala Lumpur, Malaysia Danaher Full time

    Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that...

  • Scientific Marketing Manager, HGM

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Danaher Full time

    Wondering what's within Beckman Coulter Diagnostics? Take a closer look.At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds,...

  • Scientific Marketing Manager, HGM

    3 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Danaher Full time

    Wondering what's within Beckman Coulter Diagnostics? Take a closer look.At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds,...

  • Digital Project Manager

    3 weeks ago

    Kuala Lumpur, Malaysia Digital Sage Full time

    **Job Summary**: - Read up to the end of this job post. _ We are looking for a Digital Project Manager preferably from Brunei. The Digital Project Manager is responsible for leading our digital marketing and digital services operations, driving the execution of our digital strategy, and ensuring alignment with the company's overall vision and goals as laid...

  • Digital Marketer

    3 weeks ago

    Kuala Lumpur, Malaysia Tiara Digital Advertising Full time

    Creative, Passionate, Committed. If you embody one of these exceptional attributes and aspire to make a profound impact as a Digital Marketer, we encourage you to apply. The imaginative world eagerly anticipates your arrival. **Responsibilities**: - Manage and optimise ads campaigns on META, TikTok, and Google platforms. - Create compelling content that...

  • Digital Marketer

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Tiara Digital Advertising Full time

    Result-oriented Digital Marketer neededIf you are a dynamic Digital Marketer with a knack for creating compelling content and running effective digital marketing campaigns, you are welcome to apply.At our agency, we don't believe in settling for a basic salary. We offer a lucrative commission scheme on top of your monthly base salary. Don't let another...

  • Head of Digital Marketing

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Digital Ads Sdn Bhd Full time

    This job is for a Head of Digital Marketing at a fast-paced agency overseeing marketing strategies, multi-channel campaigns, and team management. You might like this job because it offers a chance to lead, innovate, and drive measurable results in a dynamic digital environment.Full-Timefew days agoJob DescriptionPosition Overview: We are seeking a dynamic...

  • Country Marketing Manager

    4 days ago

    Kuala Lumpur, Malaysia Qashier Full time

    **Responsibilities**: - CMM is a key country leadership team member with direct reporting to VP Marketing. - Key contributor of the performance trinity (Sales, Marketing, Customer Success) that supports the country MRR and GPV deliverables. - Fully accountable for marketing performance deliverables including new user acquisition, app download targets,...

  • Digital Marketing Executive

    2 weeks ago

    Kuala Lumpur, Malaysia PEOPLElogy Digital Sdn Bhd Full time

    **Key Responsibilities**: - Develop and implement comprehensive digital marketing strategies to drive online sales and enhance brand visibility. - Execute effective outbound marketing campaigns through various channels, ensuring targeted outreach and lead generation. - Monitor and analyze digital marketing campaigns' performance, utilizing tools such as...

  • Manager, Marketing, Hematology

    3 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Danaher Full time

    Wondering what's within Beckman Coulter Diagnostics? Take a closer look.At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds,...

  • Manager, Marketing, Hematology

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Danaher Full time

    Wondering what's within Beckman Coulter Diagnostics? Take a closer look.At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds,...

  • Digital Marketing Executive

    2 weeks ago

    Kuala Lumpur, Malaysia Webrand Digital Sdn. Bhd. Full time

    **Responsibilities**: - Allocate and monitor campaign budgets - Track on results and prepare accurate reports on marketing campaign’s overall performance - Coordinate with Creative & Content team for project launching and optimization - Identify the latest trends and technologies affecting our industry - Evaluate important metrics that affect our site...

  • Digital Marketing Executive

    2 weeks ago

    Kuala Lumpur, Malaysia Magnus Digital Sdn Bhd Full time

    Magnus Digital is looking for an experienced Digital Marketing Executive to join our team! **Location: Old Klang Road** **Job Scope**: - To provide content & creative writings for web pages and social media platforms inclusive of slogans, captions and blogs. - Preparing style of content according to client objective whether to sell or to inform. -...

  • Digital Marketing Executive

    2 weeks ago

    Kuala Lumpur, Malaysia Webrand Digital Sdn. Bhd. Full time

    **Responsibilities**: - Allocate and monitor campaign budgets - Track on results and prepare accurate reports on marketing campaign’s overall performance - Coordinate with Creative & Content team for project launching and optimization - Identify the latest trends and technologies affecting our industry - Evaluate important metrics that affect our site...

  • Country Marketing Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Qashier Full time

    Responsibilities: CMM is a key country leadership team member with direct reporting to VP Marketing. Key contributor of the performance trinity (Sales, Marketing, Customer Success) that supports the country MRR and GPV deliverables. Fully accountable for marketing performance deliverables including new user acquisition, app download targets, MQL/SQL leads...

  • Digital Marketing Executive

    7 days ago

    Kuala Lumpur, Malaysia Eight Kreative Marketing Full time

    At Eight Kreative Marketing, we believe in harnessing the power of digital platforms to help SME businesses to grow and thrive in the ever-evolving online landscape. As a Digital Marketing Executive, you will play a crucial role in shaping our clients' digital presence, driving brand awareness, and maximizing customer engagement. This is a work-from-home...