Marketing Executive

Found in: beBee S MY - 1 month ago


Jalan Kerinchi Kuala Lumpur Kuala Lumpur Malaysia Girl's Monday Full time

Responsible for optimizing product and event advertising campaigns in Meta and suggesting material and copy optimization to increase purchase conversion rate.Responsible for online and offline event planning, including live streaming content planning, offline flash stores, and online targeting of new products and EOL products to develop promotional campaigns that will boost performance.Live streaming on Facebook and/or other channels to help publicize company inventory, promotions, etc.Plan marketing programs and manpower required and assign execution to the team by the manager. From forecasting to execution, monitor, evaluate and optimize campaigns to generate reference data for maximum performance, then report campaign data back to the manager with feedback and review.Research and analyse competitors' advertising content and strategies.Participate in the shooting of the company's social media's videos and photographers.Discuss with the team on how to optimise the content of the community, video, advertisements, etc. and familiarise yourself with SEO video content, advertisement copy, and landing pages in order to achieve the best quality of navigation and traffic.Monitor product sales on a daily basis, and discuss and plan campaigns with the team in response to fluctuations in performance.Conduct weekly meetings with KOL agency on data and community performance, and write reports.Verify that KOL traffic and partnerships are performing well and getting the right ROI.Discuss with the team about the brand's performance on social media on a monthly basis, conduct meetings and reviews.Competitor Analysis - Effectively conduct competitive analysis across social media platforms and have a strong understanding of the competitor's business.

Fluent in Mandarin and English.Possessed of College or University Degree in Fashion related, Business Research/Marketing, Mass Communication, Journalism, Advertising, Psychology or other related field.Preferably with at least 1-3 years of hands-on experience in the Fashion/Marketing industry.Priority will be given to those who have participated in or planned offline marketing campaigns such as Pop-up events.In-depth knowledge of customer relationship management software and content management systems (CRM).Preferred candidates will have hands-on experience with Google Analytics and Google Ads. (Experience in advertising in Southeast Asian markets)Excellent Search Engine Optimisation and Search Engine Marketing experience, and experience working with KOLs.Imaginative and excellent content creation and copywriting skills.Strong analytical and problem solving skills, and excellent leadership skills.For those who want to develop their own IP, have a desire to perform on camera, and are willing to participate in community-created content, the company will provide you with all the resources you need.Excellent communication skills and careful attention to detail, proactive, fun, energetic, creative, confident, articulate, and positive attitude.Ability to develop optimal marketing strategies for new products and EOL products (end of life products).Utilise customer feedback to maintain brand and customer loyalty.Ability to anticipate fashion trends in the apparel market and public consumption habits.Ability to think creatively and work independently in a challenging and fast-paced work environment.

KWSP, SOCSO is basicAs soon as you start your job, you have 10 days of Annual Leave, the longer you are with us, the more leave entitlement you getMonthly company lunch/dinner, year-end annual dinner with huge lucky drawsOnly exists in Taiwan companies After 1 year of employment and you've IT the KPI, you will be given three perfomance bonuses a year. (Dragon Boat Festival, Mid-Autumn Festival, year-end bonuses)Buy as many as you wish - Girl's Monday Malaysia's Staff Discount on anythingUtilise the resources provided by the company to improve yourself - on-the-job training providedVery flexible but self-disciplined, young and energetic work environment, great Malaysian and Taiwanese coworkers, good Taiwanese bosses who aren't afraid to benefit their employeesCore staff can also visit our head office in Taiwan from time to time for further training and visit.


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