Senior Associate, Franchise Originals Management

Found in: Talent MY C2 - 1 week ago


Kuala Lumpur, Malaysia Astro Full time

WHY JOIN US?

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

“”

JOB RESPONSIBILITIES:

The individual in the role of Senior Associate, Franchise Originals Management is in charge of project managing original live-action scripted IP franchises, specifically for family and kids audiences.

Key responsibilities include:-

Assist to prepare annual plans for live-action scripted original franchises by recommending strategic IP spaces & franchises, based on past project analysis, global & regional best practices and marketing & consumer research.Leads project and timeline management of live-action scripted original franchises and ensuring that project milestones are executed in an organised and timely manner, in the following areas:Creative development (scripting, pre-production, production & post-production)360 extensions (innovative initiatives on TV, Radio, Digital & On-ground)Marketing launch (on-air promos, press conference, etcMonetization initiativesIn charge of representing the original IP franchises to external production partners, internal channel & marketing teams, and ensuring that strategic brief is clearly communicated and that all parties adhere to project goals and deadlines.Monitor franchise performances (viewership & revenue) and conduct post mortem and identifying ways to improve the offeringSupervise the performance of juniors (if any)

REQUIREMENTS:

Knowledge, Education, Work Experience:-

University degree in broadcasting, mass communication, marketing, business or related fieldsMinimum 2-3 years of work experience in project management, strategy & analysis roles, a bonus if have background in the entertainment industry, marketing agencies, production work etc.Strong passion for the entertainment industry - consumes a variety of local, regional, global content, and ability to dissect what worked & areas of improvement.

Practical skills and/or abilities:-

Microsoft Office skills (Power Point, Words, Excel etc)Presentation skillsData AnalysisOrganizational framework techniquesProficient written and spoken Bahasa Malaysia & English

Other competencies or attributes:-

Excellent planning and organizational skillsProactive and creative in problem solvingAble to work independently of a supervisorGood interpersonal skills and able to communicate well across multiple teams of peopleQuick thinking & able to pivot under stressful situations

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