Retail Analyst

3 weeks ago


Kuala Lumpur, Malaysia Standard Chartered Bank Full time

Role Responsibilities

The primary focus of the role is to deliver analytics projects within the CPBB Analytics. The individual will be responsible for end to end analytics solution development, deployment, performance assessment etc. Also provides thought leadership and acts as a subject matter expert to design and recommend appropriate analytical solution in addressing key issues within the business


Business

Maintain internal data-mart.
Client segmentation by Data Mining to identify the right variables for Segmentation 
Trend Analysis in CPBB Client book/ KPIs and highlight risk and opportunities to business
Develop a full suite of Marketing Triggers/Analytics tools for Country.
Preparation of monthly CPBB Clients Analytics packs; Highlight the key trends to management
Client profiling: Client segmentation, product mapping, need analysis and psychographics.
Analyse and establish early predictors of performance for different channels Business
Work with Digital Head and Cross functional teams to deliver on Digital transformation initiatives with data led insights on the key drivers to drive digital growth in country
Create a strategy and plan for CPBB Banking to deliver their budget, consistent with global frameworks
Design & implement campaigns to test hypothesis and generate insights
Accountable for end to end management of campaign: Designing, Execution, Tracking
Develop and agree with business on financial model for each campaign 
Liaise with business to develop client proposition and execution modalities
Pre-post tracking of campaign for an agreed period
Design segmentation and align campaign across customer and product life stage through customer channel of preference
Effective governance on campaign and leads management enabled through regular governance forum and business performance reviews
of preference
Effective governance on campaign and leads management enabled through regular governance forum and business performance reviews

Processes

Continuously improve operational efficiency and process effectiveness 
Ensure effective management of operational risks within the function 
Comply with applicable internal policies, and external laws and regulations

People & Talent 

Champion and act as role model of the group’s values
Drive an environment of collaboration, both within CPBB Banking and across the wider Group, to ensure issues are raised and blockages are resolved in a timely manner 

Risk Management

Interpret the Group’s financial information, identify key issues based on this information and put in place appropriate controls and measures.
Ensure data security and data sharing through secured channels SharePoint in password protected files.

Governance 

Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

Regulatory & Business Conduct

Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Lead the Retail Analytics for CPBB to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.] * 
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.


Key stakeholders

Group/Region Analytics teams
Group / Region/Country Product & Segment Teams
Group / Region / Country Channels/distribution
Group / Region / Country Risk Analytics Teams
Group / Regional / Country Business Teams
Support functions including Finance, Technology, Analytics Operation


QUALIFICATIONS
TRAINING, LICENSES, MEMBERSHIPS AND CERTIFICATIONS

Education - Post Graduate or University Degree
Fresher or 1 years of relevant experience in Analytics / Banking / Financial Services Industry

Our Ideal Candidate 

Analytics experience
Campaign Management experience
SAS, SQL
Office tools (Excel/ PowerPoint)
Project Management Skills
Communication Skills
MI Reporting & Data Management
Benefit Measurement connecting to P&L
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