Media strategy Lead

4 weeks ago


Kuala Lumpur, Malaysia Publicis Groupe Full time

Job Description

Driving strategic basis for brand plans, Quarterly reviews and high-level client engagements across key accounts working in close collaboration with the Group Business Director and business teams Responsible for driving innovation in approach towards business outcome-oriented blueprints for key accounts at a senior level Work closely with business teams to ensure day to day media planning and execution meets the strategic standards laid down in blueprint, in accordance with client’s business challenges and expectations Possesses a deep domain expertise across media fundamentals on offline and online media, with extensive experience across categories of business and applications of media cross those to drive growth Collaborate with other divisions of Publicis Groupe beyond Publicis Media to drive Power of One thinking across clients to enhance client engagement beyond media Robust understanding of commercial implications of performance in media, working closely with Publicis Media Xchange teams to drive value for Publicis Media across clients Lead media orientation and landscape learning across clients Participate in and drive organic growth, from a media strategy standpoint Drive value for Publicis Media by strategic innovations, leveraging all available Publicis Groupe divisions and Publicis Media’s media owner partnerships

Qualifications

10+ years of experience in the media industry, preferably in a similar role Background within media agency, insight or digital Mix of analytical and creative approaches to work Understanding of industry tools across offline and online media Confident presenter and storyteller Team player who is able to inspire a team to band together for a collective purpose Energy and resilience Interest in digital infrastructure, content strategy and measurement would be helpful Must be able to manage multiple projects in a fast-paced environment Must be action and results-oriented, and able to expand and apply technical knowledge Creative problem-solver who works well both independently and as part of a team Must be a "self-starter" work in a group project environment Must be able to organize, prioritize and schedule a high workload, efficiently Detail oriented and able to coordinate work streams for on-time, on-budget delivery while ensuring project details are accounted for and acted upon
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