SEO Specialist

Renoir Consulting Group is searching for an SEO (Search Engine Optimisation) Specialist as a member of the Marketing Department. One of the primary goals will be to maximise the volume of inbound organic traffic from search engines to the company's websites. This will be accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimisation, content strategy, information architecture, and more.

Knowledge of both white hat and black hat strategies and their consequences is important. The right candidate will have a deep understanding of the current search algorithms of Google, Bing, Yahoo, and will be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.

• BA, BS or equivalent.
• Technical certifications related to digital marketing and SEO.

• 4+ years’ experience with Google and Bing’s services, including Google Analytics (versions 3 and 4), Google Search Console and both Google and Microsoft/Bing Webmaster Tools
• A deep understanding of the four elements of SEO:
  • On-page optimisation and content optimisation.
  • Off-page optimisation and backlink building.
  • Technical SEO and indexing.
  • Analytics and monitoring.
• Big-picture thinking.
• Top-notch communication skills and a collaborative spirit.
• A savvy mind for marketing.
• Experience with the use of multiple keyword research resources and tools, including keyword data from Google Analytics and Search Console, SEMRush and in coordination with the company media buyer to sync the available top-performing SEM keywords for SEO use.
• A functional understanding of HTML and CSS, along with WordPress CMS.
• Attribution tagging familiarity: working with the company’s web site manager to ensure that form submissions and conversions derived from organic search traffic from all sources are properly attributed in both Google Analytics and SalesForce SalesCloud/Pardot CRM applications.
• The ability to work with and optimise back-end SEO elements such as.htaccess, robots.txt, metadata, site speed optimisation, and related skills.
• Proven success in link building and viral strategies.
• The ability to deploy an effective local and long-tail search term strategy to match the range and depth of all company services available for promotion.
• A deep understanding of mobile strategy and how it relates to SEO.
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
• Experience in building inbound organic search traffic and improving SERPs
• Background in creating reports showing web analytics data and site evaluations.
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry.
• Familiarity with the best tools in the trade.

• Develop optimisation strategies that increase the company's website search engine results rankings.
• Develop and implement optimisation strategies specifically tailored to WordPress-based websites to improve search engine rankings.
• Ensure adherence to WordPress SEO best practices, including site architecture, content optimisation, and Wordpress SEO plugin utilisation.
• Set and achieve goals to increase organic traffic to the company's sites.
• Execute tests, collect and analyse data and results, and identify trends and insights in order to achieve maximum ROI.
• Manage the expenses of SEO campaigns by staying on budget, estimating monthly costs, and reconciling differences.
• Work with editorial and marketing teams to drive SEO in content creation and content marketing.
• Research and implement search engine optimisation recommendations from across the marketing department and company subject matter experts.
• Create and execute a link-building strategy.
• Determine measurable goals that demonstrate improvement in marketing efforts.
• Write compelling and high-quality website content, including blog posts and page descriptions, to improve website search results.

• Conduct page optimisation for search engine marketing.
• Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance.
• Collaborate with others within the marketing department to manage the SEO strategy.
• Perform ongoing keyword research, discovery, and optimisation for new SEO keywords to use throughout the company website and marketing materials.
• Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout the website content.
• Suggest changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

SEO Specialist KPI

1. Organic Traffic:

• KPI: Number of visitors coming to the website through organic search.
• Importance: Indicates the success of SEO in driving organic traffic to the site.

• KPI: Rankings of target keywords on search engine results pages (SERPs).
• Importance: Reflects the visibility of the website for specific terms and the effectiveness of keyword optimisation.

• KPI: number of backlinks, quality of backlinks, and diversity of referring domains.
• Importance: High-quality backlinks contribute to improved authority and search engine trust.

• KPI: Percentage of users who click on a search result link.
• Importance: Measures the attractiveness of the title and meta description, impacting organic traffic.

• KPI: Percentage of website visitors who complete a desired action (e.g., making a purchase or filling out a form).
• Importance: Demonstrates the effectiveness of SEO in attracting relevant and converting traffic.

• KPI: Percentage of visitors who navigate away from the site after viewing only one page.
• Importance: High bounce rates may indicate issues with content relevance or user experience.

• KPI: Time it takes for a web page to load.
• Importance: Faster-loading pages contribute to a better user experience and can positively impact search rankings.

• KPI: mobile friendliness and performance on mobile devices.
• Importance: With the increasing use of mobile devices, a mobile-friendly site is essential for SEO success.

• KPI: Number of crawl errors reported by search engine crawlers.
• Importance: Identifying and fixing crawl errors ensures search engines can index the site properly.

• KPI: Average number of pages viewed during a single session.
• Importance: Indicates the depth of engagement and the quality of content on the website.

• KPI: Number of pages indexed by search engines.
• Importance: Ensures that search engines recognise and include relevant pages in their index.

• KPI: local search rankings, local citations, and reviews.
• Importance: Relevant for businesses targeting local audiences, helping to improve visibility in local search results.

• KPI: Metrics like time on page, scroll depth, and interactions.
• Importance: Measures user engagement with on-page content, indicating the quality and relevance of the content.

• KPI: Comparison of key SEO metrics with competitors.
• Importance: Understanding how the website performs relative to competitors provides insights for strategic improvements.