Creative Group Head
Found in: Talent MY C2 - 1 week ago
Job Description
The Role of the Creative Director
The Creative group Head reports to the CD and is responsible for creative leadership of Publicis Groupe, you will work alongside the CDs. This role is a senior creative role and as such the creative vision and influence of the Creative Group Head will be felt across the entire group. (As the agency moves toward a more integrated way of working, this influence may become more formalized depending upon the interest/skill set of the Creative Group Head.)
Key Performance
Foster an environment in which great, effective work is (consistently) produced
hands-on guidance of local teams (motivating, day-to-day coaching) toward development of effective, engaging creative solutions. Leads via coaching and sharing knowledge. Communicates clearly. being a working creative as well, to set standards and ensure we deliver the highest quality when local teams are unable to do so (striking the right balance between control and motivation) be able to contribute strategically provide leadership toward the development of engaging, media neutral ideas that will inspire integrated programs across the business units in the agency (as the agency works toward a more integrated model). Invest time in staying abreast of innovation in communication and championing new ideas in the agency. Develop a sense of “team” in the department – a drive to do better work but also have a sense of funBuild the creative reputation of the agency…locally and regionally.
Success at local, regional, international shows Gain local + regional PR exposure - working with agency management and local PR team. Improve client satisfaction scores through great work and client interaction.Develop and grow Staff
Identify/recruit/retain/develop star players and work with MD to refine department structureAttract and develop high-potential young talentWork with agency management on development of appropriate training program The Creative Group Head should be seen as setting the creative vision across the groupQualifications
A “giver” not a “taker”. Should be focused primarily on building a team. Yes, we care about awards but the real victory is to get these via our local teams and in the process teach them the fundamentals. Patient, a listener, and with a passion to get to work that has its finger on the pulse of the nation. A determination to succeed, overcoming obstacles. A solutions-oriented team player, who enjoys rolling up his/her sleeves and getting directly involved with clients and account teams in solving problems. Excited by the opportunities presented by new media and keen to experiment. Inspirational, and appreciates the importance of bringing fun to work.-
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