Beauty and Wellbeing

Job Title: Senior Brand Manager for Beauty and Wellbeing Business Unit (6 months contract)

Location: Malaysia

About the Role:

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future We're looking for a driven, proactive, creative and organized Senior Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels.

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You’ll be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, to building a standout brand experience across direct-to-consumer channels.

Key Responsibilities:

Lead the development of the Brand Marketing Plan.

Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.

Lead in innovation, activation, advertising, and promotion for the deployment of the Brand Marketing Plan and budget.

Analyze brand Profit and Loss (P&L) and drive the profitability of the brand (Topline, GM% and Bottomline).

Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.

Build productive working relationships with the key interfaces (as indicated below) to manage the brand’s day-to-day operations, and external partners and agencies.

Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.

Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6P – Proposition, Product, Packaging, Pricem, Place & Promotion). Recommend solutions and implement improvements to meet annual targets (Financial and Brand metrics including Market Shares, Penetration and Brand Equity/Health)

Involve in NPD launch management, building launch plans, customer sell-in and legal and regulatory issues.

Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

What You’ll Need To Succeed

Bachelor’s Degree in Marketing or equivalent.

Minimum 7 years experience in brand/product management/marketing, preferably in the consumer goods industry. 

Marketing leadership experience.

Proven track record of delivering topline and marketing KPIs (driving share and penetration).

Leading a cross-functional leadership team.

Experience in managing agencies

Experience in managing digital channels and programs: Digital demand creation and fulfilment.

Proven experience in developing and implementing effective and integrated brand plans.

The Hidden Gem in You:

You are always obsessive about consumer intimacy and completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs.

You embrace a high growth mindset with a strong love for consumers, shoppers and customers.

You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.

You are equipped with media savvy, particularly in digital marketing and know-how.

You are experienced in proven project and budget management.

You are knowledgeable in end-to-end marketing management, the ability to understand the big picture but also comfortable with details and managing the operations.