Content Strategist

4 weeks ago

Kuala Lumpur, Malaysia Comfort Works Full time
The Role
  • As a Content Strategist, you will play a key role in developing and executing content marketing strategies to attract and engage the target audience.
  • Your responsibilities span across blog management, SEO expertise, content media hub organization, distribution strategies, and overall content strategy development.
  • Collaboration with content creators, marketing, and sales teams is essential to ensure high-quality, brand-aligned content that drives reach, reputation, and revenue.
Key Responsibilities:Content Marketing:
  • Assist in developing and executing content marketing strategies to attract and engage the target audience.
  • Execute content marketing initiatives to promote products, engage customers, and drive conversions.
Blog Management:
  • Proactively pitch article and creative content ideas to contribute to the content calendar.
  • Write multiple blog posts per week, showcasing versatility in content creation.
  • Create various content types, including blog articles, infographics, email newsletters, web and landing pages, production scripts, reports, press releases, and paid editorial placements.
  • Manage content production from ideation to publication, demonstrating expertise in channel platforms, including front- and back-end management in tools like WordPress. 
SEO Expertise:
  • Monitor day-to-day channel performance using tools such as Google Analytics, Google Search Console, ahrefs, and other data tracking platforms.
  • Conduct in-depth SEO and keyword research to inform content creation.
  • Stay current with ongoing SEO industry trends, news, and updates, proposing new strategies and tactics accordingly. 
Content Media Hub:
  • Contribute to the organisation and maintenance of a centralised content media hub.
  • Ensure easy access to relevant and up-to-date content for internal teams and external stakeholders.
  • Contribute to the organisation and management of the content media hub, ensuring content assets are properly tagged, categorised, and accessible to relevant stakeholders.
Content Distribution, Syndication, and Optimisation:
  • Support the implementation of content distribution plans, ensuring effective distribution and syndication across various channels and platforms.
  • Plan and implement content distribution strategies, leveraging various channels and platforms to maximise visibility and engagement.
  • Monitor performance metrics and optimise content based on data insights.
Content Strategy:
  • Assist in developing content strategies aligned with business objectives.
  • Identify content themes, topics, and formats that resonate with the target audience.
  • Support the development and execution of the content strategy, aligning content initiatives with business objectives and target audience preferences. 
Managing and Producing Best-in-Class and Engaging Content:
  • Collaborate with content creators to produce high-quality and engaging blog articles, videos, and other content assets.
  • Ensure content adheres to brand guidelines and effectively communicates key messages.
Driving Reach, Reputation, and Revenue with Content:
  • Monitor content performance metrics and provide recommendations to improve reach, enhance brand reputation, and drive revenue growth through content initiatives.
  • Identify opportunities for improvement and implement strategies to increase brand reach, enhance reputation, and drive revenue through content marketing efforts.
Cross-Funnel Optimisation:
  • Collaborate with marketing and sales teams to optimise content across different stages of the sales funnel.
  • Ensure content is tailored to meet the needs of the target audience and support conversion goals.
Content Best Practices:
  • Stay updated with industry best practices and emerging trends in content marketing.
  • Implement content best practices, including effective storytelling, audience targeting, and content personalisation, to maximise the impact of content initiatives.
The Requirements
  • Minimum 5 years of experience in digital strategy, with a strong preference for a candidate with content strategy and editorial background.
  • Able to generate long-form and short form writing for blogs and social media copywriting
  • Excellent organizational and time management skills, with the ability to work to tight deadlines in a fast-paced environment and manage multiple priorities simultaneously.
  • In-depth understanding of SEO principles and techniques.
  • Experience in conducting thorough keyword research and implementing SEO best practices.
  • Proven ability to collaborate with cross-functional teams, including marketing and sales.
  • High editorial standards with a balance of creativity and accuracy in content creation.
The CompanyComfort Works is a globally recognized E-commerce brand that manufactures custom sofa covers for furniture brands such as IKEA, Muji, Pottery Barn, West Elm, Crate and Barrel and many more.
After 10 years in the business and 1 million homes covered, we still maintain our customer first philosophy and our 5 star rating.
Perks and Benefits
  • Competitive Base Salary with attractive benefits package.
  • Hybrid working arrangements (3 days in office, 2 days WFH).
  • Strong career progression opportunities.
  • Work in an environment that values trust and autonomy
  • Company Laptop & all the latest gadgets.
  • Parking Allowance & MRT near the office.
  • Casual Working Environment with snacks and a swimming pool.


About Comfort Works:

Comfort Works aims to breathe new life into all of the world’s living space; we do it by creating beautiful, handmade slipcovers that rejuvenate old and tired sofas. Tens of thousands of customers around the globe use our slipcovers to amplify their delight towards their homes. It’s our mission not to just refresh their living space, but to make them fall back in love with it. If this mission speaks to you, join our team today.

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