Marketing Copywriter

Found in: Talent MY C2 - 1 week ago


Kuala Lumpur, Malaysia EBC Group Full time
  • Develop compelling and creative copy for various marketing materials, including product descriptions, taglines, social media content, and promotional materials
  • Ensure that brand messaging is consistent across all channels and aligns with the company's voice and tone
  • Collaborate with the marketing team to refine and evolve the brand voice, ensuring it resonates with the target audience and reflects the company's values
  • Maintain a deep understanding of the brand, its mission, and its unique selling points to effectively communicate key messages
  • Contribute to the development of marketing campaigns by creating engaging and persuasive copy that aligns with campaign objectives
  • Work closely with the creative team to integrate copy seamlessly into visual elements and overall campaign concepts
  • Craft compelling and persuasive messaging for new product launches, emphasizing key features and benefits
  • Collaborate with product teams to understand product positioning and gather insights for effective communication
  • Work cross-functionally with design, marketing, and other teams to ensure a cohesive and integrated approach to brand messaging
  • Participate in brainstorming sessions and contribute creative ideas to enhance overall brand communication

Requirements

Requirements

  • Proven experience as a Brand Copywriter. Regional agency experienced preferred but not a must
  • In-house writing of financial service providers e.g. banks, insurance agencies and trading platforms is also preferred
  • Exceptional writing and editing skills, with a keen eye for detail
  • Familiarity with industry trends and a passion for staying informed about emerging marketing and communication techniques
  • Strong collaboration and communication skills
  • Not necessary to be an artist but the sense of aestheticism is a must
  • Bachelor's degree in Marketing, Communications, Literature or a related field
  • Portfolio showcasing diverse and creative copywriting projects

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