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Marketing & Communications Manager
2 weeks ago
Salary Range:
RM10000-RM15000
Responsibilities:
- To promote both the International School and the International Primary School locally and internationally to contribute significantly to recruitment and consequent roll growth.
- To work together with the respective Principals and CEO to devise annual marketing strategies.
- To administer the annual budget for marketing and communications.
- To show creative leadership in promotional initiatives.
- To direct organisation of recruitment and promotional events.
- To maintain all printed and digital marketing platforms.
- To manage the marketing team.
- To source and contact potential avenues to market the school (e.g. working with tourism boards, medical tourism, educational agents, multinational companies HR departments etc).
- To source and arrange student recruitment events internationally and locally.
- To work with respective Principals to organize Open days and other school marketing events.
- To monitor and update all school printed and digital marketing platforms.
- To source and liaise for advertisements in print publications including drafting of press releases.
- To liaise with admissions teams on upcoming recruiting events and open days.
- To collate and manage market research data and maintain current market intelligence of the local, national and regional international school scene.
Requirements:
- 35 years of experience in a managerial role with marketing, communications, or related roles.
- Event management expertise & proven ability to plan, coordinate, and execute recruitment events.
- Excellent written and verbal communication skills.
- Strong creative and conceptual thinking abilities to develop innovative marketing and communication strategies and content.
- Familiarity with digital marketing channels and tools.
- A deep understanding of brand management and the ability to maintain brand consistency across all marketing and communication materials
- Experience in managing media relations, press outreach, and handling public relations efforts to generate positive coverage and manage crisis situations.
- Experience in managing marketing budgets, allocating resources effectively, and optimising spending to achieve maximum ROI.
Salary:
RM10, RM15,000.00 per month
Application Question(s):
- Are you able to read ,write & speak mandarin ?
- DO you have experience with planning, coordinating, and executing recruitment events, such as job fairs, campus recruitment events, virtual career fairs, and industryspecific networking events.
- Are you willing to relocate to Penang ?
Language:
- mandarin (required)
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