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Digital Marketing Executive
2 weeks ago
Roles & Responsibilities
- Develop and execute Lead Retargeting strategies using WhatsApp marketing to enhance conversion rates throughout the marketing funnel.
- Collaborate closely with the Content & Social Media team to curate and publish engaging social media content across various platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Take the lead in writing and crafting compelling content for video content scripts, social media posts, and copywriting tasks, ensuring consistency in tone and messaging.
- Manage and liaise with thirdparty vendors, agencies, and professional resources to achieve marketing objectives efficiently.
- Assist in the planning, execution, and monitoring of Paid advertising campaigns across multiple platforms such as Meta Ads Network, Google Ads Network, LinkedIn Ads, and TikTok Ads.
- Oversee the content updates, traffic performance, and backend security of the organization's official Websites.
- Generate comprehensive monthly reports, offering actionable insights and datadriven analysis to drive continuous improvement in marketing strategies.
Job Requirements
- Diploma/Degree in Marketing & Communications / Digital Marketing / Advertising, or a related field.
- Excellent copywriting skills with a strong command of both spoken and written English. Proficiency in additional languages is advantageous.
- Comfortable working with digital marketing platforms such as major Ad Networks, Meta Business Suite, Google Analytics, Salesforce, WordPress or similar Content Management Systems (CMS).
- Strong visual sense with an appreciation for creative aesthetics. Experience with Adobe Design Suite is a plus.
Knowledge, Skills, Abilities and Other Requirements
- Good planning and logical thinking skills to design comprehensive workflows and strategically structured drip campaigns for Retargeting initiatives.
- Strong analytical skills with the ability to interpret data, generate insights, and make datadriven decisions.
- Excellent communication and collaboration skills with the ability to work crossfunctionally and manage external partnerships.
- Handles challenges calmly and thinks on their feet to solve problems quickly and efficiently.
Job Types:
Permanent, Fresh graduate
Pay:
RM3, RM4,500.00 per month
Benefits:
- Health insurance
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Application Question(s):
- Please list out Digital marketing tools/platforms that you are proficient in (Up to 5)
- Do you have your own transportation?
Experience:
- Digital marketing: 1 year (required)
Language:
- Mandarin (preferred)
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