Digital Marketing Manager

2 weeks ago

Klang, Selangor, Malaysia Hello Health Group Pte. Ltd Full time
Selangor, Malaysia

Posted on :23:2- 0 applicants

  • Negotiable
    Key Responsibilities:

Strategy Development & Team Management

  • Work directly with the Country Manager, Chief Digital Officer and other key management stakeholders to
develop, synchronize and align the marketing strategy for Hello Health in the market.- Continuously align and work together with the Content Team and Commercial team to ensure delivery of key

business objectives including revenue, website traffic, member & lead acquisition.- Understand & incorporate the product, technology and data roadmaps into your marketing strategy to

ensure it is aligned and plans are made in advance for new feature launches and developments.- Research the market to understand competition, new trends and development in the market to propose new


solutions for growth of the Hello Health business in the market.- Ensure resources are in place at all times in order to deliver the plans and strategies.

Hire, manage and retain

key team members by leading and managing effectively.- Provide development training & growth opportunities to team members and ensure at all times that skills of

the team match the requirements of the strategy.
Marketing Channel Planning & Execution

  • Develop launch & growth plans for each Hello Health service including: Discover (Content), Care (Bookings),
Together (Communities) and Commerce.- Develop in collaboration with the regional Head of SEO a clear plan for search engine optimisation of the

platform covering on-page optimisation, off-page & technical SEO. Support the execution of this plan through
- working closely with the content and product teams.
  • Acquire members through an integrated membership acquisition plan that goes across channels & manage
  • Push & other channels to increase retention & traffic to the site.
  • Create & execute a Social Media marketing strategy across existing social media channels and propose the
development of new social media channels including but not limited to Facebook, Instagram, YouTube,

  • TikTok.
  • Allocate & deploy the monthly marketing budget to achieve the key objectives for specific marketing
channels and the business at that point of time. Reporting on the ROI of that marketing spend to optimise
- performance for future months.
  • Develop Partnerships with industry stakeholders including Hospitals, Doctors, KOLs, Government agencies &
other relevant organizations to support the growth of the platform and brand in the market.- Be the gatekeeper to the advertising inventory and user experience on the platform, ensuring across

campaigns and objectives we are maximizing the yield from our ad inventory on the platform.
Client Project Management & Delivery

  • Plan the delivery of all client campaigns including but not limited to the achievement of Pageview, Banner
Impressions, Lead generation & content reach and engagement performance indicators.- Work with the regional client delivery team and local commercial team to develop the plans, projections &
execute the campaigns to deliver client success.- Allocate & manage the budget for client campaigns ensuring that margins for client projects are maintained

within the acceptable range.
People and Performance Management

  • You ensure the Hello Health Group Core Values, our Purpose and Mission are exemplified in your own
behavior and brought to life.- You fully commit to and implement Performance Management in line with company policy, engaging

and leading individuals and the team effectively to meet company goals.- You ensure that all team members have updated Job Descriptions, MBOs and are fully aware of the

expectations of their role and responsibilities.- You hold regular performance 1 on 1 reviews with direct reports to ensure high levels of staff

engagement and delivery on KPIs.- You actively identify and address the development needs of your team, utilize the learning

opportunities available to them on a regional and country level, ensuring your team maximize their
- own learning by making use of HHG's offerings such as the HHG Academy.
  • You partner with the HR team to ensure that company policies are implemented and that all
employment contracts and practices are compliant with local labor laws.- You attract, recruit, retain and develop staff to position Hello Health as an employer of choice across

departments.- You'll ensure the projects have sufficient resources to execute within time and budget. If there's no

internal resources, you'll establish relationships with freelancers and agencies towards project
- execution

Who We Want:

  • Bachelor or Master degree in Business Management, Entrepreneurship, Marketing or other relevant courses
with strong educational background in digital marketing.- Diverse marketing background having experience into multiple marketing specialties including but not limited

to:
Social Media, Performance Marketing, CRM, Search Engine Optimisation (SEO), Offline Mark

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