Marketing Specialist

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia GENO Management Full time

Position :
Marketing Specialist

Salary :
RM 3,400 - RM 3,700

Working Hours : 9.00am - 6.00pm

Location :
Petaling Jaya

Job Scope

  • Create and support the daytoday execution of ad campaigns across Facebook and Google Ads platforms, including ad copy, creative assets, targeting, optimisation and budget management, to achieve departmental KPIs.
  • Own the optimization and management of multiple paid channels, such as campaign structure, targeting improvements, strategy implementation, and campaign analysis.
  • Conduct A/B testing of ad copies, creatives, and audiences to optimise campaigns using datadriven decisionmaking.
  • Work crossfunctionally with all stakeholders, including marketing teams across the group, sales team, and account management team, to align marketing strategies with business goals.
  • Gain an overall understanding of customer and consumer behaviour, upcoming campaigns, new products, and enhancements.
  • Stay uptodate on digital advertising and marketing trends and make recommendations accordingly.

Requirements:

  • Bachelor's degree in marketing or related field, with at least 2 years of relevant working experience.
  • Preferable to have 12 years' experience in paid ads.
  • Strong English with good writing abilities and good communication skills.
  • Experience with Facebook and Google advertising, including performance solutions such as conversion campaigns, custom audiences, and tag management.
  • Datadriven and proven ability to analyse data for insights using Google Analytics.
  • Detailoriented, with strong demonstrated project management capabilities.
  • Strong selfstarter, with excellent interpersonal skills and the ability to interact with stakeholders effectively.
  • Able to multitask effectively and manage multiple campaigns or projects concurrently.


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