Product Manager

2 weeks ago

Malaysia Tate Asia Full time

Responsibilities:

  • Liaise with SEA Marketing Manager to ensure implementation of worldwide & regional strategic aims for the brands. Modify plans to suit local country requirements.
  • Develop deep insights through market research, key opinion leaders' insights and competitive intelligence to identify growth drivers.
  • Create, implement and review short and longterm strategies for category growth, including pricing strategies and budget forecasting.
  • Use competitor analysis & market research analysis to fine tune region approved selling messages to enhance competitive advantage.
  • Maps and analyzes customer buying processes to guide the development of the value proposition and support sales execution.
  • Proactively support the development of gotomarket and other marketing plans with direct responsibility for execution.
  • Manage new product performance dashboard reporting and the launch readiness dashboard; closely monitor lead/lag KPIs and report these across the organization throughout commercialization phases, taking prompt, corrective action where indicated and share learnings and best practices for future launches.
  • Participates actively with business and Supply chain to drive robust planning for demand and supply forecast
  • Plan and manage A&P spending including FOC and samples.
  • Collaborate with team members/ agencies to create tactical programs and marketing collateral (e.g. edetailing brochures, sales verbatims, retail POSMs, Clinical Product presentation with KOLs) to reach/impact target customers through multiple touchpoint for Countries.
  • Coordinate and support product & sales training as required to sales force in SEA.
  • Establish and maintain good relationship with key influencers, opinion leaders and professional organizations necessary to carry out his/ her function.
  • Work together with Distributors logistics and regulatory to ensure good supply of regulatory document for selling product (leaflet, IFU, sublabel etc) in proper and timely manner.
  • Coordinate and execute marketing, advertising, promotional events/campaigns such as symposium in terms of logistics planning and setup instructions for sales team.
  • Work with regional team in planning and executing eCommerce initiative in local country
  • Support SEA and Country (Malaysia & Singapore) key ad hoc projects
***
Requirements:
  • Degree with Pharmacy/ Science background preferred
  • 5+ years of work experience in the Pharmaceutical / Medical Device industry with Multinational company
  • Of which at least 3 years should have been in a marketing position. Be able to communicate confidently in external face to face meetings/ group meetings
  • Highly customer oriented
  • Able to work independently
  • Good working attitude include: teamwork, accountability, hungry mindset & integrity
  • Good written and oral communication in English

_ To demonstrate the following 8 core marketing competencies :_

_ _

1.
Analytics, Insight and Strategic Application (Basic)
ü Undertaking basic analysis on competitive landscape,market and customer dynamics
ü Understands diabetes market offering and key competitor's offerings (product and service)
ü Knows how to use existing data analytics platforms effectively
ü Presents findings to team members and/or manager

2.
Customer and People With Diabetes focus (Foundational)
ü Identify relevant stakeholders [PWD and customers i.e. those involved with their care] and segment
ü Anticipates and uncovers what is important to our target audiences and how we can help them and identifies and understands preferred communication and access channels
ü Identifies need for primary and secondary data that will help further customer understanding
ü Matches solutions to fit the different segments expectations

3.
Marketing strategy and planning (Basic)
ü Understands the current market landscape and customer focus
ü Supports the analysis and synthesis of information from multiple sources to support the strategy process
ü Effectively verbalizes what the strategy is and the rationale behind

4.
Brand building (Foundational)
ü Communicates the Brand, and effectively briefs, evaluates and gives feedback to agencies to develop messages, creative and programs that deliver against business positioning, objectives and brand guidelines
ü Brings the brand strategy to life in the markets by ensuring brand message and branding are consistently delivered
ü Designs and executes a consistent 'person living with diabetes' experience which is aligned to the brand equity and creates coherency for the brand and analyzes equity progress and reassess/course corrects as needed
ü Drives brand building actions through the sales teams and ensures the positioning is brought to life consistently across every interaction with customers

5.
Commercial execution and launch excellence (Basic)
ü Develops and executes all marketing materials to drive business strategy
ü Develo

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