Assistant Manager, Database Marketing

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Malaysia Airline Full time

Job Title:

Assistant Manager, Database Marketing

Reports To:

Manager Digital Marketing

Role Purpose:

Key Accountability:

  • Responsible in planning, developing and managing entire Malaysia Airlines marketing databases strategy (globally).
  • Responsible in sending and creating brief to Creative Marketing Department to support eDM & push notification marketing channel platform.
  • To ensure eDM & push notification marketing message is conveyed clearly and delivered properly to Malaysia Airlines subscribers.
  • Coordinate and monitor the maintenance, integrity, and security of several databases.
  • Assisting in liaising with internal business units such as MHholidays, Enrich, Corporate Comms, Market Station, Ancillary, Digital Solutions, and Revenue Management team.
  • Continuously doing A/B test or multivariate test to improve open rate and click through rate.
  • Key person to bridge South Asia Marketing team with digital marketing to support digital initiative and campaign to ensure achieving internet booking engine KPI.
  • Managing a partnership between Malaysia Airlines and 3rd party such as Hotel or ecommerce platform (Grab & Lazada), and Telco, to leverage on partners database, or digital marketing spend.

Qualifications & Working Experience:

Degree in Marketing, Communication Design or Business Administration with 7 years of working experience.

Skills & Knowledge:

  • 58 years experience in Digital Marketing Management in an international B2C company or with a digital marketing agency. Excellent understanding of digital marketing concepts and best practices.
  • Perfect knowledge of web analytics tools.
  • Skills and experience in creative content writing.
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.
  • Writing database queries for storing procedures via SQL.
  • Developing and designing an automate data load process.
  • Managing database programs.
  • Analytical, datadriven and wellversed with Excel.
  • Well verse in html coding, and Jscript.


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