Digital Marketing Executive

1 week ago


Subang Jaya, Selangor, Malaysia RedRadar International (Recruitment Agency) Full time

Position:
Digital Marketing Executive

Salary:
RM 2,000 - RM 3,000

Working Hours: 9:00 AM - 6:00 PM

Working Days:
Monday - Friday

Location:
Petaling Jaya, Selangor.

Job Description:

  • Produce highquality and engaging digital content, including text, images, videos, infographics, and other multimedia assets, to support brand activation activities, website updates, and social media platforms.
  • Collaborate with various internal departments to develop and execute content strategies that align with University's brand identity and positioning
  • Ensure that all digital content adheres to the University's brand guidelines and maintains a consistent brand identity.
  • Create content that resonates with the target audience, encouraging interaction and fostering engagement on digital platforms. This can include responding to comments, inquiries, and feedback.
  • Maintain and update the organisation's website, ensuring that content is accurate, uptodate, and userfriendly using content management systems (CMS) such as WordPress.
  • Manage and curate content for various social media platforms, including posting, scheduling, and monitoring engagement. Respond to comments and messages as needed.
  • Implement SEO best practices to improve the visibility of digital content in search engine results. This includes keyword research, meta tags, and content optimization.
  • Maintain a wellorganised digital asset library, including tagging, categorising, and version control, to ensure easy access and brand consistency using digital asset management system.
  • Ensure that digital assets comply with legal and regulatory requirements.
  • Track and analyse the performance of digital content using web analytics tools. Provide regular reports on key performance indicators (KPIs) to assess the effectiveness of content strategies.

Job Types:
Full-time, Permanent

Salary:
RM2, RM3,000.00 per month

Schedule:

  • Monday to Friday

Experience:

- digital marketing: 1 year (preferred)

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