Marketing Manager

2 weeks ago

Kota Damansara, Malaysia TG Human Resource Services Sdn. Bhd. Full time

Job Scopes:

  • Build and lead the brand, expo marketing, and PR strategies.
  • Plan and implement creative, effective tactics that differentiate the brand from the competition and align with the overarching marketing communication strategy.
  • Execute the communication strategy by leveraging key media, digital, social and internal communication channels.
  • Develop creative ideation/strategy that contributes to and is consistent with brand identity and business objectives, elevating the brand through baby expo concepts.
  • Manage forecasting, investment and reconciliation of brand budgets and be responsible for the marketing calendar planner.
  • Lead the team on daily executions and campaign deliveries.
  • Oversee and steer PR, and content strategy to generate compelling, engaging content to support contentdriven integrated strategy on socials, editorial, EDM, internal and external communications.
  • Demonstrate the creative energy and flair to bring campaigns to life across the fullrange of brand touch points.
  • This role will work crossfunctionally with digital marketing team, analytics, agencies, brand and content team to design and execute strategies for TCE Baby business growth.
  • Should be a proficient marketer and understand the complexities and how various digital channels could be used to drive acquisition and retention.
  • Drive marketing partnerships with new and existing partners and deliver effective partnership campaigns mapped to business objectives.
  • Drive social media strategy and build an engaging online community on Facebook, Instagram, TikTok, and YouTube.
  • Identify new growth opportunities, develop and implement strategies to capitalize on them

Skill Required:

  • Campaign Execution: applied skill in proper execution of marketing campaign/tactics in support of the program plan, Business Controls including managing budgets and cost control, adjusting campaigns/tactics based on root cause analysis, Pipeline management including nurturing and progression.
  • Management System: demonstrate knowledge of the marketing management system and utilization of standard reporting to provide quarterly updates regarding business performance or Expo business growth.
  • People Management: able to lead/manage a team of 3 members

Qualifications:

  • At least 35 years of working experience in Marketing and Branding.
  • Able to work independently with mínimal supervision.
  • Able to multitask and pay attention to details.
  • Strong communication, presentation and analytical skills.
  • Good command of written and spoken in English, Malay, and Mandarin.
  • Experienced in leading and guiding a team of minimum 3 people.
  • Agile and able to work under pressure with multiple campaign projects and meet tight deadlines. \
  • Skills in Marketing Planning, Branding, Corporate Communication, and Social Media is an advantage.
  • Strong understanding of branding principles and techniques.
  • Background in Digital Marketing will be an added advantage.
  • Willing to work in Plaza Arkadia, Desa ParkCity

Job Types:
Full-time, Permanent

Salary:
RM7, RM9,000.00 per month

Schedule:

  • Monday to Friday

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