Head of Marketing

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Lumos Full time

This job is for a Head of Marketing at Lumos, a mission-driven company making smart bicycle helmets. You might like this job because it offers a chance to lead marketing for an innovative product and work in a collaborative, innovative environment.

Bangsar, next to BSC

Full-Time

Job Description

Want to be part of an exciting startup that is having a positive impact on the world?

Lumos is the world's first smart bicycle helmet with integrated lights, brake, and turn signals. Launched to the world on Kickstarter in 2015, Lumos raised over $800,000 in its campaign. It has been featured on Forbes, Fast Company, The BBC, and CNN.

Lumos has been named one of Oprah's Favorite Things, TIME Magazine's "Best Inventions of 2018", and "The Helmet That Every Bike Commuter Needs" by Slate Magazine.

In 2018 Lumos became the first helmet to be sold at the Apple Store, and is currently on sale in over 300 Apple Stores in the US, Canada, Europe, and Australia.

Lumos is a mission-driven company. Started out of our dorm rooms at Harvard, we seek to make a positive impact on the world by helping make cycling safer, preventing avoidable traffic deaths, and helping more people everywhere make cycling a bigger part of their everyday lives.

Join us in our mission to improve cycling safety and have safer streets for all.

Position Overview:

We are seeking a dynamic and experienced marketeer to lead our marketing strategy and drive the growth of Lumos.

The ideal candidate will have a proven track record of developing and executing successful marketing initiatives in the consumer electronics or safety equipment industry. This individual will be responsible for developing and implementing comprehensive marketing plans, managing a talented team, and collaborating with cross-functional teams to achieve business objectives.

This is a senior role in a small company. As such we're seeking people who are extremely motivated, are self-starters, independent, and seeking the opportunity to use their skills to have a big impact as part of a small team.

Key responsibilities will include:

  • Strategic Planning
  • Develop and implement a comprehensive marketing strategy aligned with company goals and objectives.
  • Conduct market research to identify trends, opportunities, and the competitive landscape.
  • Recruit, develop, and lead a high-performing marketing team.
  • Foster a collaborative and innovative work environment.
  • Oversee the marketing of existing products
  • Analysis and reporting - Implement key performance indicators (KPIs) to measure the success of marketing initiatives, and provide reports
  • Brand management - Define and reinforce Lumos' brand positioning, ensuring consistency across all marketing channels, and oversee the development and execution of compelling marketing campaigns to enhance brand visibility.
  • Lead all promotional activities from digital marketing through influencer engagement, PR, content creation, email marketing, and paid advertising
  • Optimize digital channels to drive website traffic, customer engagement, and online sales.
  • Oversee the launching of new products into the market
  • Product marketing - Collaborate with the product team to create impactful product positioning and messaging.
  • Develop and implement go-to-market strategies for new product launches.

Lumos is still very much a young early stage company. As such, a high degree of adaptability, independence, and initiative is expected and required to do well here.

We are constantly learning new things and adapting our strategy and activities accordingly. As such, JDs are looked at more as a guideline at Lumos. We eschew roles and seek people willing and able to go beyond the JD when necessary to fix the problem and get the job done regardless of our "jobs".

Job Requirements

Requirements:

  • Skill, experience, and a track record of success as a marketeer.
    Preferably in a consumer hardware, outdoorware, sports, or fashion related startup/company or agency.
  • Whatever the product or medium is, you know how to tell a story and how to get people excited.
  • You know how to think both strategically and tactically to get the job done and do it well.
  • Skill, experience, and a track record of success as a manager and a leader.
  • You know how to hire, build and manage a team, and hold people to high standards.
  • Skill, experience, and a track record of success managing a budget and having P&L responsibility
  • You know how to think analytically, and how to run your team and budget in a commercially sound way.

To apply:

To apply, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for the Head of Marketing role at Lumos.

Location:

We are hiring for this position in Kuala Lumpur, Malaysia. Our office is located 5min walking distance from Bansar Shopping Center.

Skills

Marketing

Management

Company BenefitsHolidays

We will top up 20 days of annual leave (upon confirmation) on top of the observed state Public Holidays.

Close-knit get-together over a night of board game activities in our home office working environment that is cozy yet fun.

We want you to grow with us Show off your brilliance, creativity and innovation to the growth of the business and company.

Learn and Grow

We value both personal and professional growth. Expect to hustle hard, refine your skills & develop new skills along the way.

Let's feast

Weekly team lunch on the house along with free flow of tea, coffee & of course snacks provided.

Casual Dress Code

Shorts? Slippers? Costume you want to show off? Come in however you like, just make sure you're decently dressed & personal hygiene is taken care of

Additional InfoCompany Activity

Last active - 1 hour ago

Experience Level

4 - 7 Years of Experience

Head of Department

Job Specialisation

Digital Marketing, General Project Management

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