Digital Marketing Executive
2 weeks ago
Industry :
Furniture Manufacturer
Duties & responsibilities
- Develop and oversee a comprehensive creative digital marketing strategy.
- Coordinate SEO, SEM, and Google AdWords campaigns.
- Utilize analytics tools to track and report digital marketing campaign performance, adjust strategies and optimize spend accordingly.
- Create, curate, proofread and manage all published content (images, video, written) on social platforms as well as printed materials.
- Monitor, listen, and respond to users in a "social" way while cultivating leads and sales.
- Develop and expand community and/or influencer outreach efforts.
- Lead branding initiatives, ensuring consistency across various media.
- Collaborate with internal teams to create a distinct online presence.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with agencies and other vendor partners.
- Work closely with sales to align digital marketing efforts with business goals.
- Evaluate emerging technologies and provide perspective for adoption where appropriate.
- Any other duties and tasks, which may be assigned by the superior from time to time.
- Attend educational conferences and participate in professional societies.
Job Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- Proven working experience in digital marketing, particularly within the industry.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e
g:
Google Analytics).
- Working knowledge of ad serving tools.
- Strong analytical skills and datadriven thinking.
- 12 years of work experience in video production & graphic design, with knowledge utilising Canva, Capcut, or Adobe Creative Suites, etc.
- Up to date with the latest trends and best practices in online marketing and measurement
Additional Skills:
- Excellent communication and interpersonal skills.
- Strong problemsolving skills and an analytical mindset.
- Ability to work in a fastpaced, dynamic environment.
Others
Job Types:
Full-time, Contract
Contract length: 3 months
Pay:
RM3, RM3,600.00 per month
Benefits:
- Professional development
Schedule:
- Monday to Friday
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