Digital Marketing Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Marriott International, Inc Full time

Job Number

Job Category Sales & Marketing

Location Aloft Kuala Lumpur Sentral, No. 5 Jalan Stesen Sentral, Kuala Lumpur, Wilayah Persekutuan, Malaysia

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

JOB SUMMARY

CANDIDATE PROFILE

Education and Experience

Required:

  • 2year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred
OR

  • 4year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

CORE WORK ACTIVITIES

Area Digital and eDistribution Strategy Execution

  • Advises hotels on appropriate onstrategy eCommerce priorities and tactics
  • Coordinates with the Area Director of Sales and Marketing and the AP Director of eCommerce and Digital Services to set ecommerce goals for their cluster/hotels
  • Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues
  • Manages budgets for the cluster/hotels for eCommerce activities
  • Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming months
  • Collaborates closely with Vice President of Brand Marketing, Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster

Digital Acquisition Marketing

  • Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team
  • Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies
  • Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed
  • Manages the PLUS Platform for participating hotels in the area/cluster
  • Identifies hotelspecific online digital activation needs (e.g., local channels to focus marketing efforts through)

Hotel Web Site Content Optimization

  • Serves as the EPIC/Vignette administrator for the hotel(s)
  • Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings
  • Uses B2B etools to grow online bookings for Group and Corporate business in cluster hotels
  • Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets

OTAs and Meta Search Channel Optimization

  • Ensures that all hotels within their region/cluster are participating in relevant, approved echannels
  • Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections
  • Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s)
  • Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.)
  • May also comanage softdollar marketing budget for domestic OTAs with the AP eDistribution Team
  • Builds strong domestic relationships with the top 23 OTA partners
  • Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels

Marketing and Communication Partnership

  • Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.)
  • Creates minisites for domestic segment marketing efforts where needed (e.g. MICE or Weddings)

Opening Hotel Support

  • Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel
  • Activates the hotel for sale on approved OTAs
  • Work with brand marketing team to position the hotel on digital channels
  • Works with marketing and sales teams to plan the preopening budget and execute the budget according to what is best for the brand, region
  • Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with
  • Creates online press releases and helps with property SEO to drive awareness to hotel
  • Helps set digital sales goals for new opens in partnership with sales and revenue management

eCommerce Communication and Training

  • Uses the eCommerce Resource guide
  • Trains and educates cluster and/or hotellevel managers on how to activate their hotel eCommerce and digital marketing strategy
  • Delivers eCommerce training, presentations, and workshops to region, cluster and hotellevel associates and management in partnership with cluster/regional marketing teams
  • Serves as clusterlevel pointperson for Marriott's eCommerce strategy.
  • Buil

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