Marketing Technology Specialist, Kl, Malaysia

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Citadel Search Full time

Roles and Responsibilities:

-
Manage all marketing technology tools and platforms and their implementation, integration, and maintenance:

  • Responsible for optimizing the performance of marketing technology systems and resolving any issues
-
Develop and execute data collection strategies, analyse key data and provide relevant recommendations to marketing teams, develop suitable metrics to measure the performance of marketing campaign strategies:

  • Partner with internal stakeholders to implement marketing technology data and tools into campaign workflows, assist marketing teams in planning, executing, and monitoring campaigns, provide marketing technology support to cross-functional teams
  • Oversee marketing automation projects to optimize workflow efficiency
-
Construct, implement, and drive effective and targeted marketing tactics to boost engagement and conversion rates:


  • Partner with business stakeholders to provide recommendations using reports and dashboards, and analysis of marketing performance and key insights

Requirements:

  • Possesses mínimally a Degree in Marketing, Business, or its equivalent
-
Proven experience working in Marketing Technology or in similar fields

  • Strong proficiency in synthesising marketing technology and data,
    using data analytics platforms such as Google Analytics and Excel:
  • Experience with HTML, CSS, and JavaScript is a plus
  • Excellent teamplayer with acute communication, project management, and analytical skills
**Reg: R | Agency licence: 06C4985
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