International Marketing

2 weeks ago


Subang Jaya, Selangor, Malaysia International College of Creative Arts Technology (CATS College) Full time

Duties include but will not be limited to the following:

  • Develop specialist international market knowledge from internal and external sources, advising key stakeholders of the best marketing approaches to promote the College and specific programmes to strategic global target markets.
  • Liaise closely with the marketing team ensuring international is present across all key projects, content creation, initiatives, and future thinking.
  • Build strong relationships with international recruitment agents to encourage conversion through marketing activities.
  • Analyse and track implemented campaigns, adjusting in real time, and proposing new approaches for future recruitment cycles.
  • Undertake market research and produce country and market analysis and competitor level comparison and analysis.
  • Undertaking student interviews to assess and advise on admission potential.
  • Provide support, admission related information updates, and training to appointed international recruitment agents, ensuring they are kept abreast of key developments and close working relationships are always maintained.
  • Advice potential applicants of the academic and financial requirements for study at the college.
  • Monitor developments and changes across the international student recruitment landscape, and to disseminate market updates to relevant stakeholders.
  • Network with relevant external organisations such as EMGS and other councils overseas, to help keep abreast of developments across the sector and the wider global recruitment landscape.
  • To play an active and integral role of liaising with EMGS and KDN and ensuring strict adherence to their requirements.
  • To ensure all enquiries collected are input into the College's system.
  • Provide support for all marketing and student recruitment team's activities.
  • Liaise with the College's student recruitment agents and their representatives, including processing requests for commission and ensuring agent offices have up to date marketing materials.
  • Monitor the outcomes of digital campaigns and provide summaries for the marketing and student recruitment team.
  • Oversees and performs the duties associated with events if needed, including executing the setup plan in a timely manner, breakdowns are completed on schedule with spaces returned to normal state.
  • Other duties as reasonably assigned by the management.

Desired Skills & Qualifications:

  • Minimum 23 years of working experience in product marketing and student recruitment, preferably working with international markets.
  • Evidence of strong communication skills and proven ability to engage with various stakeholders.
  • Confident, proactive, sales driven and result oriented.
  • Knowledge and experience in international student recruitment will be an added advantage.
  • Sound knowledge of global marketing techniques, and regional characteristics of particular geographical regions will be an added advantage.
  • Ability to manage multiple projects at once and keep key stakeholders regularly updated on progress.
  • Mature with excellent spoken and written English and Malay. Additional spoken language would be an advantage.
  • Strong organizational skills and demonstrated ability to meet deadlines and targets.
  • Willing to travel and work extended hours when required.
  • Independent and able to work with minimum supervision.

Pay:
RM1, RM5,724.04 per month

Benefits:

  • Additional leave
  • Dental insurance
  • Maternity leave
  • Opportunities for promotion
  • Professional development

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