Media Planner

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Wavemaker Full time

Overview of the Job
Wavemaker is an agency of GroupM, the world's largest media investment company and are a part of WPP.

GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a
Media Planner / Senior Media Planner to join us.

In this role, you will be responsible for a given set of key accounts to manage independently with support from your immediate Line Manager and Special Unit Teams (AdOps; Programmatic, Performance; Social Media, etc) and Implementation & Buying team.


At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.


Reporting of the role

This role reports to:
Business Director

3 best things about the job:

  • A fun and competitive environment that combines the best of being excellent creator of creative media thinking whilst balancing the little details that matter and at the same time being part of the largest media company in the world
  • Working within a culturally diverse team, servicing some of the key clients in the organisation
  • A team leader who is willing to invest time to mentor and provide the right opportunity and guidance/training for talent who seek growth in their career path

In this role, your goals will be:

_ In three months:
_

  • Been up to speed with cutting edge proprietary planning tools as well as able to extract & analyse important data; validating our recommendations
  • You would have a pulse of the business category & knowledge of competitive frame
  • Worked on moderate scaled live campaigns
  • Have initiated contact with key media partners and understood the baseline of their offerings particularly digital
  • Connected with internal specialist & external stakeholders units to integrate solutions

_ In six months:
_

  • You would have landed live; larger scaled campaigns
  • You will have started to build relationships with the key decision makers within the current client portfolio
  • Master a flawless media execution process, working alongside various stakeholders

_ In 12 months:
_

  • Develop strong category acumen from a media and business point of view
  • Identify a pipeline of commercially viable solutions to support our client's goals
  • Have created & executed a pipeline of exciting business building ideas which could potentially be industry award winning

What your day job looks like at Wavemaker:

  • As a media consultant to Client, you are required to keep yourself updated of the media landscape and read up on consumer trends
  • As Client's brand custodian, you are expected to be interested in Client's business; categories; products; competitors and target audiences
  • You will be given a set of brands and the autonomy to manage independently with proper guidance from your Manager and Business Director
  • You will be the first contact person to your set of accounts from internal and external contacts
  • You will be attending to requests/media tasks/assignments coming from Client, Manager and/or Business Director
  • You are required to monitor brands' media budget and campaigns closely; update brands' media flowchart; plan, implement, execute and compile post campaign reports
  • You will be churning data from research tools; analyse data thoroughly; write your observations; draw out the implications and provide sound actionable point
  • There will be a set of KPIs to be met from respective Client for the weekly, monthly, quarterly, half yearly and yearly deliverables

What you'll bring:

  • Possesses over 1 year of related work experience in communication channel planning
  • Manages Clients' demands and collaborated with key media partners such as MPB, Astro, Facebook or Google
  • Experienced on campaign management from start (addressing the brief) to end (presented Post Campaign Report) for digital and/or nondigital media
  • An active user of industry tools : Nielsen Clear Decision; Nielsen TAM; Kantar DTAM; GKF; comScore Media Metrix; Facebook Ads Manager; Google AdWords; Euromonitor, etc.
  • A regular user of Microsoft Office Excel, PowerPoint and Word

Minimum qualifications:

  • Bachelor's degree (Marketing Communications or equivalent)
  • Strong in articulation; written communication
  • Possesses good story telling and presentation skills
  • A selfstarter; is resourceful; organised; observant and is curious in nature
  • Have eyes for details, strong in data analyzing to provide key relevant outputs
  • Ability to multitask; prioritizing work at hand and has good time management

More about Wavemaker
Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.

We are obsessed with the customer's purchase journey and is what connects our mission directly to our client's business challenges.

We invented WM Momentum, the world's most comprehensive study into

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