Assistant Manager, Global Marketing Western

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Malaysia Airlines Full time

Reports To:

  • Manager, Global Marketing

Role Purpose:

  • Accountable for leading and supporting the development and execution of marketing strategies and initiatives in the Western Region.

Key Accountability:

  • Assist the Global Marketing Manager in developing marketing strategies and plans for the Western Region, aligned with global marketing objectives.
  • Conduct market research and prepare analysis to identify market trends, customer needs, and competitive landscape in the Western Region.
  • Plan the development and execution of marketing campaigns, including advertising, promotions, and events, to drive brand awareness and customer engagement in the Western Region.
  • Collaborate with product management and sales teams to ensure effective product positioning and messaging for the Western market.
  • Monitor and analyze marketing campaign performance, including key performance indicators (KPIs) and return on investment (ROI), and provide recommendations for optimization.
  • Support the coordination and lead implementation of marketing activities with local marketing teams in the Western Region.
  • Assist in the development and localization of marketing collaterals, such as brochures, presentations, and digital content, for the Western market.
  • Maintain effective relationships with external partners, agencies, and vendors to support marketing initiatives in the Western Region.
  • Stay updated on industry trends, consumer insights, and regulatory changes that may impact marketing strategies in the Western market.
  • Assist in the preparation of marketing reports, presentations, and budgets for senior management review.

Qualifications & Working Experience:

  • Bachelor's degree in Marketing, Business Administration, or a related field with 57 years of experience in related industry.

Areas of Experience:

  • Experience in marketing, preferably in a global or regional capacity.
  • Strong understanding of the Western market, including consumer preferences, cultural nuances, and business practices.
  • Knowledge of marketing principles and best practices, including brand management, market segmentation, and marketing communications.

Personality Traits:

  • Strong analytical and problemsolving skills, with the ability to interpret complex data and make datadriven decisions.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with crossfunctional teams and stakeholders.
  • Ability to prioritize and manage multiple projects simultaneously in a fastpaced environment.
  • Flexibility to travel within the Western Region as needed.


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