Marketing Executive

2 weeks ago


Klang, Selangor, Malaysia ECRI Berhad Full time
We are seeking a strategic and results-oriented Marketing Specialist to join our dynamic team.

This role is crucial in driving the success of our marketing initiatives, with a strong focus on strategy planning, execution, and analysis.

You will be responsible for crafting compelling marketing strategies and delivering impactful results that support our overall business objectives.

RESPONSIBILITIES
Strategy Planning and Execution

  • Conduct indepth research to understand our target audiences (healthcare providers, ministries of health, regulators, accreditations bodies, others), their needs, and healthcare challenges; to identify opportunities and trends.
  • Work closely with internal team to translate complex healthcare topics into compelling narratives and messaging.
  • Develop and execute datadriven marketing strategy aligned with our mission and key goals. Marketing strategies would be tuned to customer types (segmentation) and at country level (across Asia Pacific).
  • Create and execute integrated marketing plans across various channels, including digital, social media, content marketing, public relations, and events that aligns with company objectives.
  • Manage marketing project timelines, budgets, and resources effectively.
  • Plan and participate in internal and external company organized workshops, seminars, roadshows, or exhibitions.
  • Ensure all marketing and branding activities align with company policies and corporate branding.
  • Create platforms to generate business leads for the business development consultants
Content Creation

  • Develop insightful and captivating contents such as infographics, testimonies, article summaries, or writeups that highlight company objectives and activities.
  • Share industry insights and thought leadership pieces related to healthcare trends.
  • Engage in relevant industry discussions and online communities, sharing company's expertise and perspective.
  • Partner with other organization for crosspromotional content and increased reach.
  • Work closely with internal teams to develop marketing materials.
  • Create forms or surveys to gather audience insights and update marketing strategy.
  • Celebrate team achievements and individual contributions to showcase ECRI's employees.
Other Responsibilities

  • Manage and maintain the company marketing assets (flyers, banners, equipment etc) and social media accounts
  • Support public relations activities or company events, as needed.
  • Stay uptodate on the latest marketing tools and technologies.

REQUIREMENTS

  • Minimum 5 years of working experience in a Marketing role, preferably from a healthcare sector.
  • Minimum 2 years of strategic planning experience.
  • Bachelor's degree in either marketing, media (branding or communication), MBA in healthcare management; or related qualifications.
  • Highly proficient in English.
  • Ability to travel (within Malaysia and abroad) required.
  • Ability to work both in a team and independently, responsible, and accountable.
  • Strategic, resourceful, good time management, analytical, and mature
  • Selfstarter, proactive


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