Content Marketing Manager

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia EBC Group Full time

Job Summary:

Responsibilities:

  • Develop and execute a comprehensive content marketing strategy to drive brand awareness, engagement, and lead generation.
  • Create highquality, engaging content across various channels, including blog posts, articles, whitepapers, ebooks, infographics, videos, and social media posts.
  • Collaborate with crossfunctional teams, including design, product, and marketing, to develop content that aligns with brand messaging and objectives.
  • Conduct thorough research on industry trends, competitor activities, and target audience preferences to inform content strategy.
  • Manage content production from ideation to publication, including content planning, writing, editing, and proofreading.
  • Optimize content for SEO to improve search rankings and increase organic traffic.
  • Develop and maintain content calendars to ensure consistent and timely content delivery.
  • Monitor content performance using analytics tools and metrics and use insights to refine content strategy and drive continuous improvement.
  • Stay updated on emerging content marketing trends and best practices and implement innovative strategies to enhance content effectiveness.
  • Collaborate with internal stakeholders and external partners, including freelancers and agencies, to scale content production and distribution efforts.
  • Ensure content is aligned with brand voice, style, and guidelines and maintains consistency across all touchpoints.

Requirements:

  • Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
  • Proven experience in content marketing, with a minimum of [X] years of experience in developing and executing content strategies.
  • Exceptional writing and editing skills, with a portfolio of published content demonstrating creativity, clarity, and effectiveness.
  • Strong understanding of content marketing principles, strategies, and tactics.
  • Proficiency in content management systems (CMS) and familiarity with SEO best practices.
  • Experience with content analytics tools such as Google Analytics, SEMrush, or similar platforms.
  • Excellent project management skills and ability to manage multiple projects simultaneously.
  • Creative thinking and problemsolving abilities, with a keen eye for detail.
  • Strong interpersonal and communication skills, with the ability to collaborate effectively with crossfunctional teams.
  • Passion for staying uptodate on industry trends and emerging technologies in content marketing.


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