Customer Data Platform Department

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Senheng Electric (KL) Sdn. Bhd. Full time
Maintain in a persistent unified customer database and prioritize the growth of first-party data numbers.

  • Support requirements capture workshops with marketing stakeholders for Omnichannel customer engagement strategy. Support inbound audience requests from business stakeholders.
  • Create campaigns prediction for retargeting and 121 communications with interdepartmental collaboration.
  • Segmentation analysis with an analysis of historical data to find the best performing segments.
  • Support operations initiatives including integrations, segmentation, activations, and list management.
  • Conduct members' acquisition and onboarding of new users.
  • To improve customer targeting and optimize creative assets unique to each channel.
  • Monitor data inputs/campaign performance from system and generating Report (Daily, Weekly, Monthly)
  • Undertake other duties as assigned by the supervisor.
**Other responsibilities

  • Performs other responsibilities and duties periodically assigned by supervisor in order to meet operational and/or other requirements

Requirements:

  • Bachelor's in Business Admin/Management/ Economics/ Marketing / Computer/IT or any related.
  • Good Excel Knowledge, Good Presentation Skills, Listening Skills and Good Analytical Skills.
  • Able to Write and Converse in Bahasa, English and Chinese
  • Fresh Graduates are encouraged to apply.

Job Types:
Full-time, Permanent

Pay:
RM2, RM3,000.00 per month

Benefits:

  • Flexible schedule
  • Health insurance
  • Opportunities for promotion
  • Professional development

Schedule:

  • Day shift

Supplemental pay types:

  • Performance bonus

Ability to commute/relocate:

  • Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)

Education:

  • Bachelor's (preferred)


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