Search Engine Marketing

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia GTrade Technology Sdn Bhd Full time

Responsibilities:

  • Create, manage and optimise paid search campaigns across various advertising platforms to drive targeted traffic and achieve business goals.
  • Collaborate with crossfunctional teams, including designers, marketing and web developers, to align campaign messaging and optimize landing pages.
  • Conduct keyword research and competitor analysis to identify opportunities and improve campaign performance aligned with the objectives, considering budget, timelines, and expected outcomes.
  • Monitor campaign performance, analyse data, make datadriven recommendations to improve Return on Investment (ROI) and maximise the conversion rates.
  • Monitor and analyse content performance metrics, such as website traffic, engagement and conversion rates and make datadriven recommendations for improvement.
  • Stay uptodate with industry trends, algorithm changes and best practices in SEM to ensure campaigns are aligned with the latest strategies and guidelines.
  • Any other adhoc tasks or duties as assigned by the superior/ management to you from time to time.

Requirements:

  • Bachelor's degree in marketing, business, communications, Journalism or equivalent related fields.
  • Proficiency in written and spoken English, Chinese and Bahasa Malaysia is essential.
  • Preferably with proven experience in content marketing, copywriting or a similar role.
  • Fresh graduates with a good understanding of content strategy, SEO principles and digital marketing tactics are also encouraged to apply.
  • Proficiency in using content management systems (CMS), digital marketing tools and social media platforms.
  • Creative mindset with the ability to think strategically and generate innovative content ideas.

Salary:
RM2, RM5,000.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Performance bonus


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