Commercial Pr/marketing Manager

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Clothier Creation Sdn Bhd (Khoon Hooi Boutique) Full time

Position Overview:

We are excited to invite a talented and strategic Commercial PR/Marketing Manager to join the Khoon Hooi brand.

As the Commercial PR/Marketing Manager, you will play a pivotal role in driving business growth, managing partnerships, orchestrating public relations and communications efforts, organizing memorable events, collaborating with the LA PR Agency, overseeing social media strategies, and leading the Visual team in key branding and product development initiatives.

Join us to contribute to the evolution of the Khoon Hooi brand on a global stage.

Key Responsibilities:

1.

Business Development & Partnerships:


  • Identify and evaluate potential business development opportunities and strategic partnerships that align with the brand's vision and growth objectives.
  • Cultivate and nurture relationships with key stakeholders, partners, and clients to expand the brand's reach and influence.
  • Collaborate with crossfunctional teams to explore innovative collaborations and ventures.

2.

Public Relations and Communications:


  • Develop and execute comprehensive PR strategies to elevate brand awareness and reputation.
  • Create compelling press releases, media kits, and communication materials that effectively convey the brand's narrative and milestones.
  • Foster and maintain relationships with media contacts, influencers, and industry leaders to secure impactful media coverage.

3.

Events:


  • Conceptualize, plan, and execute a diverse range of events that align with the brand's identity, such as product launches, fashion showcases, and exclusive gatherings.
  • Ensure flawless execution of events, from conceptualization to postevent evaluation.

4.

Collaboration with LA PR Agency:


  • Collaborate closely with the LA PR Agency to align on PR and marketing strategies, ensuring consistent brand messaging across markets.
  • Provide clear direction and feedback to the agency, monitor performance, and optimize strategies for maximum impact.

5.

Social Media:


  • Lead a dynamic social media team to craft captivating, onbrand content for various digital platforms.
  • Develop and implement social media strategies that elevate brand awareness, engagement, and customer loyalty.
  • Analyze social media analytics to refine strategies and adapt to changing trends.

6. CRM (Customer Relationship Management):

  • Design and implement effective CRM strategies to nurture customer relationships, enhance brand loyalty, and drive repeat business.
  • Leverage customer insights and data to tailor marketing initiatives and personalized communications.

7.

Visual Team Oversight:


  • Provide strategic direction to the Visual team in creating impactful campaign imagery that resonates with the target audience.
  • Collaborate on the design of compelling sales collaterals that effectively communicate product attributes and advantages.
  • Lead the development of visually enticing offline and online merchandising.
  • Contribute to the ideation and realization of new product development, informed by market trends and consumer preferences.

Qualifications and Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
  • Proven track record (5+ years) in commercial PR and marketing roles, preferably within the fashion or luxury sector.
  • Demonstrated success in business development, partnership cultivation, and stakeholder management.
  • Excellent verbal and written communication skills.
  • Proficiency in social media management and content strategy.
  • Experience with CRM systems and utilizing customer data for informed marketing strategies.
  • Innovative thinker with an astute sense of visual aesthetics and design.
  • Strong leadership capabilities, with a talent for motivating and managing crossfunctional teams.
  • Outstanding organizational and project management skills.
  • Adaptability to thrive in a fastpaced, dynamic environment.
  • Knowledge of fashion industry trends and luxury market dynamics is advantageous.

Salary:
RM6, RM8,000.00 per month

Benefits:

  • Dental insurance
  • Health insurance
  • Vision insurance

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Yearly bonus

Application Question(s):

  • Which fashion designers / brands do you admire and why?
  • What are some relevant experiences and how they align with this role's responsibilities?
Expected Start Date: 10/01/2023

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