Digital Marketing Executive

2 weeks ago


Klang, Selangor, Malaysia Shawlpublika Sdn Bhd Full time
Job Scope & Responsibilities

  • Execute effective online advertising campaigns to drive brand awareness, engagement and generate leads.
  • Monitor and analyse the performance of online ads and make datadriven adjustments to enhance the advertisement/campaign effectiveness.
  • Monitor and report on
    key performance indicators (KPIs) to track the success and impact of online ads and marketing campaigns.
  • Utilize
    Facebook Ads, Instagram Ads, Google Ads & Tiktok Ads platforms to reach target audiences effectively.
  • Implement
    search engine optimization (SEO) techniques to improve website rankings, increase organic traffic, and enhance user experience.
  • Develop and run marketing campaigns, including budgeting, planning content, and determining effective marketing angles for ads and videos.
  • Produce highquality copywriting for ads, landing pages, social media posts, and other marketing materials.
  • Produce highquality creative material such as posters, banners & videos for online advertising campaigns.
  • Maintain a strong understanding of target audience preferences and behaviour to optimize ad targeting and messaging.
  • Effectively manage advertising budgets and ensure cost efficiency.
  • Leverage
    META Business Manager Suite to optimize ad performance and campaign management.
  • Leverage
    Google Analytic 4 & Google Tag Manager to track and analyze campaign performance.
Job Requirements

  • Possess at least a Professional Certificate/Diploma/Degree
  • Proven experience of at least one (1) year as a Digital Marketer or similar role
  • Proven experience managing and optimizing online advertising campaigns
  • Possessing strong knowledge of online advertising platforms such as
    Facebook Ads (Meta Business Manager), Instagram Ads, and Google Ads
:

  • Proven experience in content writing and copywriting
  • Strong understanding of marketing fundamentals
  • Strong organisational and project management skills
  • Excellent attention to detail and commitment to delivering highquality work.

Job Types:

Full-time, Permanent

Salary:

RM2, RM3,000.00 per month

Benefits:

  • Maternity leave
  • Opportunities for promotion
  • Professional development

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Overtime pay

Ability to commute/relocate:

  • Klang: Reliably commute or planning to relocate before starting work (required)


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